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Given my druthers, I'd rather have my soft drink over ice, which is one strike against vending machine sodas. Now, however, Coca-Cola (NYSE: KO) is reportedly about to overcome that hurdle with new technology that will provide consumers with bottled sodas with ice inside.

The new technology will be unveiled soon in the UK for a new Coke product, Sprite Super Chilled. Apparently, the bottled Sprite will be vended from a specially-designed machine that keeps the soda near-freezing. When the consumer twists off the top, a mechanism (no more specific description is yet available) converts some of the Sprite inside to ice. Since the ice is made from the drink, unlike fountain drinks, the contents won't be diluted.

If successful, the technology could quickly spread throughout the Coke family of products, and may gain the interest of brewers and vintners as well.

Coke's (KO) Sprite Super Chilled bottles ice inside originally appeared on BloggingStocks on Mon, 17 Sep 2007 14:25:00 EST. Please see our terms for use of feeds.

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