Faced with a growing controversy over its $1 million stock-picking contest, General Electric Co.'s (NYSE: GE) CNBC did what companies faced with a crisis always do: release a cryptic statement late on a Friday announcing how it plans to clean up the mess.

In CNBC's case it's the hiring of Stanley Sporkin, a former federal judge, former CIA general counsel and former SEC enforcement director along with computer security firms Symantec Corp. (NASDAQ: SYMC) and KSR Inc.'s Neohapsis.

CNBC obviously would like the public to forget how badly it botched "The Million Dollar Portfolio Challenge." BusinessWeek uncovered evidence of cheating that was patently obvious as contestants took advantage of a software flaw. This promotion helped push CNBC.com to become one of the top sites for business news.

But the cable channel is pressing on with the promotion. The company was supposed to declare a winner on July 8, but has vowed not to do so until the investigations are complete. CNBC's problems may not end there.

BusinessWeek reported that finalist Joe Dondero, who didn't take advantage of the software flaw, has been accused of manipulating trading in thinly traded equities in the real stock market to enhance his performance in the contest. He also has a track record of getting in hot water with regulators, including the NASD, the magazine said.

CNBC's attempt to sweep this fiasco under the rug is unfortunate. The channel did the right thing, though, by hiring outside consultants to investigate what happened and hopefully will learn how to avoid future mishaps like this in the future.

At this point, the network should follow the lead of my former employer TheStreet.com, which scrapped a similar promotion after cheating was discovered. These contests are bad ideas anyway.

The last thing investors need is encouragement to chase short-term profits