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Stanley: Prudence, patience, profits never go out of style

With the markets in a choppy/consolidation mode (or perhaps worse), it's best to consider including a few defensive stocks in your portfolio. The Stanley Works (NYSE: SWK) is worth a review.

Stanley manufactures tools for professional, industrial, and consumer use, and has built a business model that's been successful for more than a hundred years. A security solutions unit accounts for about 20% of revenue, but the key revenue driver here is tools: hammers, screwdrivers, pliers, sockets, saws, and measuring instruments, among other products.

Stanley has endured due to the company's diversified product line, outstanding pricing framework (matching value to price), discipline regarding costs, and durability of its products. That, not surprisingly, has led to a superior brand reputation, which the company has adeptly marketed abroad: about 40% of sales are international-based. The Reuters F2007/F2008 EPS consensus estimates for SWK are $4.01 to $4.50.

Continue reading Stanley: Prudence, patience, profits never go out of style

Stanley Works: persistence, patience, profits

In a sense, Stanley Works (NYSE:SWK) is a classic low-profile, solid performing stock.

Stanley makes tools used by consumers and industry. Now when one thinks of tools, one thinks about the hip, cordless power variety. Black & Decker (NYSE:BDK) dominates that market, and cordless' next-generation features and sleek look makes them prime candidates for splashy coverage in papers like the The Wall Street Journal. Power tools are decidedly cool.

Stanley, which trades at about $54, makes the decidedly un-cool tools, like hammers, screwdrivers, pliers, saws, tape measures... in other words hardware for home improvement, consumer, industrial and professional use. And Stanley has been doing this for more than 160 years.

However, that's not to say that the power tool market is not a sizeable market. It is: analysts surveyed by Reuters expect Black & Decker to post revenue of $6.4 billion in 2007, outpacing the $4.3 billon expected for Stanley.

Nevertheless, despite this latest change to its market, Stanley has managed to adapt [it has several power tools of its own], endure, and prosper. It seems that despite prefabrication and other construction advances, the U.S. and the world will always need hammers, screwdrivers, pliers, saws, and tape measures.

Continue reading Stanley Works: persistence, patience, profits

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Last updated: November 27, 2009: 05:44 AM

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