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Starbucks fattens bottom line by fattening customers

Starbucks Corporation's (NASDAQ:SBUX) overall trends have experts like Cramer in buy mode. One reason the stock remains strong is its continued push for improvement. A good example is its current test in Portland of replacing the default whole milk with 2%, rather than wait for customers to request it.

And with good reason, I think. Browsing through the Starbucks nutrition information uncovered some startling numbers:
  • 380- calories in a Venti (24 oz.) Caramel Macchiato Espresso
  • 580 – calories in a Venti White Chocolate Mocha Frappuccino Blended Coffee
  • 640- calories in a Venti Tazo Chai Frappuccino Blended Créme
  • 750- calories in a Venti Strawberries & Créme Frappuccino Blended Créme, with 140 calories from fat, or 15 grams
Starbucks does offer its customers a number of under-200 calorie choices, listed on its web site. Among them is... coffee! Remember coffee?

How about a nosh with your java? Since it buys baked goods locally, Starbucks doesn't list an across-the-board calorie count, but does offer breakouts for each location. My nearby Starbucks offers these tasty items:
  • 480- calories in a Banana Nut Cake
  • 500- calories in one Peanut Butter Cookie
  • 510- calories in a Maple Coffee Cake Muffin
While we're talking nutrition, Starbucks still doesn't list caffeine content of its coffee on its web site. According to The Caffeine Database, though, a Starbucks Grande coffee packs a whopping 372 mg. A Coke Classic has 34 mg, an espresso 77 mg, and a Red Bull 88 mg. So who are you going to turn to to jumpstart your morning?

Am I bashing Starbucks? Not at all. It sells what sells, the stuff that the increasingly buoyant American public asks for. I wonder how a pat of butter would taste in my next Double Chocolate Chip Frappuccino?

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Last updated: February 12, 2012: 06:09 AM

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