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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[2% milk to make Starbucks customers skinnier (shhh!) in U.S., Canada]]></title><link>http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/</guid><comments>http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/products-and-services/" rel="tag">Products and Services</a>, <a href="http://www.bloggingstocks.com/category/sbux/" rel="tag">Starbucks (SBUX)</a>, <a href="http://www.bloggingstocks.com/category/marketing-and-advertising/" rel="tag">Marketing and Advertising</a></p><img vspace="4" hspace="4" border="0" align="right" alt="" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/02/starbucks_with_knitting.jpg" />Like your latte skinny? You may not even know it, but <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">Starbucks</a> Corporation (NASDAQ: <a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas">SBUX</a>) will soon replace the whole milk it pours into your coffee drinks by default <a href="http://money.aol.com/news/articles/_a/starbucks-switches-to-2-percent/n20070531170009990019">with 2% low-fat milk</a> in stores throughout the U.S. and Canada. Here in Oregon, where Starbucks had been testing the concept, I've been getting (ahem) skinnier for months already, and to be honest, I haven't noticed the difference in taste at all (when I'm in the mood for milk fat, I'll order a 'breve,' made with half-and-half instead of regular milk -- but I'm pregnant so you'll just have to indulge me and excuse my occasional luxury).<br /><br />Starbucks is banking that customers won't notice the difference, and if they do, they'll thank the beverage giant for the savings in calories and fat. It's somewhat ironic, as although Starbucks has been conducting a health campaign of sorts these past several months; switching to <a href="http://www.bloggingstocks.com/2007/01/02/starbucks-removes-trans-fats-effective-now-wait-starbucks-had/">trans-fat-free pastries</a>, <a href="http://www.bloggingstocks.com/2007/01/16/hormone-free-milk-starbucks-continues-play-to-consumers-health/">hormone-free milk</a>, and offering a "light" version of the chain's popular Frappuccinos; Starbucks' beverages and treats are famous for being, often, higher in both fat and calories than many competing options (just check out <a href="http://www.thatsfit.com/category/how-many-calories/">That's Fit's "How Many Calories?"</a> feature -- which often <a href="http://www.thatsfit.com/2006/11/11/how-many-calories-in-a-starbucks-eggnog-latte/">features Starbucks drinks</a>). Even switching to 2% milk won't (for instance) negate the considerable caloric surge of three pumps of sweetened syrup -- the default for a grande beverage.<br /><br />I think the switch is a smart one, both for the bottom line and the size of the average customer's bottom. It doesn't make sense to pour whole milk by default if most customers are used to drinking 2% in their homes (which seems to be the case). However, if I were consulting Starbucks on the overall health profile of its beverages, I'd suggest a switch to far less syrup in each beverage -- all that sugar has got to be worse for us than a little milk fat. What would you change about Starbucks' beverages if you were on the product development team?
<p> </p>
<p><script type="text/javascript"> digg_url = 'http://digg.com/business_finance/Starbucks_and_2_milk_Will_it_make_me_skinnier'; </script> <script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/">2% milk to make Starbucks customers skinnier (shhh!) in U.S., Canada</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 01 Jun 2007 15:41:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://money.aol.com/news/articles/_a/starbucks-switches-to-2-percent/n20070531170009990019>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/908747/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/06/01/2-milk-to-make-starbucks-customers-skinnier-shhh-in-u-s-ca/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2% milk</category><category>2%Milk</category><category>coffee</category><category>healthy</category><category>latte</category><category>low-fat milk</category><category>Low-fatMilk</category><category>milk</category><category>nonfat milk</category><category>NonfatMilk</category><category>sbux</category><category>skim milk</category><category>SkimMilk</category><category>starbucks</category><category>starbucks latte</category><category>starbucks milk</category><category>StarbucksLatte</category><category>StarbucksMilk</category><category>whole milk</category><category>WholeMilk</category><dc:creator><![CDATA[Sarah Gilbert]]></dc:creator><pubDate>Fri, 01 Jun 2007 15:41:00 EST</pubDate></item><item><title><![CDATA[Starbucks fattens bottom line by fattening customers]]></title><link>http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/</guid><comments>http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/products-and-services/" rel="tag">Products and Services</a>, <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/competitive-strategy/" rel="tag">Competitive Strategy</a>, <a href="http://www.bloggingstocks.com/category/sbux/" rel="tag">Starbucks (SBUX)</a></p><img vspace="4" hspace="4" border="1" align="right" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/02/new-picture-(9).jpg" alt="" />Starbucks Corporation's (NASDAQ:<a href="http://finance.aol.com/quotes/starbucks-corporation/sbux/nas?tabs=quotesandnews">SBUX</a>) overall trends have experts like Cramer in buy mode. One reason the stock remains strong is its continued push for improvement. A good example is its current <a href="http://www.kptv.com/news/10912256/detail.html">test in Portland</a> of replacing the default whole milk with 2%, rather than wait for customers to request it.<br /><br />And with good reason, I think. Browsing through the <a href="http://www.starbucks.com/retail/nutrition_info.asp">Starbucks nutrition information</a> uncovered some startling numbers:<br />
<ul>
    <li>380- calories in a Venti (24 oz.) Caramel Macchiato Espresso</li>
    <li>580 - calories in a Venti White Chocolate Mocha Frappuccino Blended Coffee</li>
    <li>640- calories in a Venti Tazo Chai Frappuccino Blended Cr&eacute;me</li>
    <li>750- calories in a Venti Strawberries &amp; Cr&eacute;me Frappuccino Blended Cr&eacute;me, with 140 calories from fat, or 15 grams</li>
</ul>
Starbucks does offer its customers a number of <a href="http://www.starbucks.com/retail/BEV-530_20under200.pdf">under-200 calorie choices</a>, listed on its web site. Among them is... coffee! Remember coffee?<br /><br />How about a nosh with your java? Since it buys <a href="http://www.starbucks.com/retail/nutrition/Zone063_SBUX_Food_Nutrition.pdf">baked goods</a> locally, Starbucks doesn't list an across-the-board calorie count, but does offer breakouts for each location. My nearby Starbucks offers these tasty items:<br />
<ul>
    <li>480- calories in a Banana Nut Cake</li>
    <li>500- calories in one Peanut Butter Cookie</li>
    <li>510- calories in a Maple Coffee Cake Muffin</li>
</ul>
While we're talking nutrition, Starbucks still doesn't list caffeine content of its coffee on its web site. According to<a href="http://www.energyfiend.com/the-caffeine-database/"> The Caffeine Database,</a> though, a Starbucks Grande coffee packs a whopping 372 mg. A Coke Classic has 34 mg, an espresso 77 mg, and a Red Bull 88 mg. So who are you going to turn to to jumpstart your morning?<br /><br />Am I bashing Starbucks? Not at all. It sells what sells, the stuff that the increasingly buoyant American public asks for. I wonder how a pat of butter would taste in my next Double Chocolate Chip Frappuccino?<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/">Starbucks fattens bottom line by fattening customers</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 02 Feb 2007 16:11:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/747247/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/02/02/starbucks-fattens-bottom-line-by-fattening-customers/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>sbux</category><category>Starbucks</category><category>starbucks baked goods</category><category>Starbucks caffeine</category><category>starbucks calories</category><category>starbucks milk</category><category>starbucks product tests</category><category>StarbucksBakedGoods</category><category>StarbucksCaffeine</category><category>StarbucksCalories</category><category>StarbucksMilk</category><category>StarbucksProductTests</category><dc:creator><![CDATA[Tom Barlow]]></dc:creator><pubDate>Fri, 02 Feb 2007 16:11:00 EST</pubDate></item><item><title><![CDATA[No more Monsanto lattes at Starbucks]]></title><link>http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/</guid><comments>http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/products-and-services/" rel="tag">Products and Services</a>, <a href="http://www.bloggingstocks.com/category/consumer-experience/" rel="tag">Consumer Experience</a>, <a href="http://www.bloggingstocks.com/category/ge/" rel="tag">General Electric (GE)</a>, <a href="http://www.bloggingstocks.com/category/sbux/" rel="tag">Starbucks (SBUX)</a></p><img vspace="4" hspace="4" border="1" align="right" alt="http://farm1.static.flickr.com/106/268660414_40fff455f5_m.jpg" src="http://www.blogcdn.com/www.bloggingstocks.com/media/2007/01/new-picture-%283%29.jpg" />Coffee served at Starbucks Corp. (NASDAQ: SBUX) locations in the American West and Northeast will <a href="http://www.newstarget.com/021480.html">soon lack a certain something</a> -- no, it's not caffeine, thank God! -- but you won't be able to detect the loss by taste. That something will be recombinant bovine growth hormone (rBGH), a Monsanto (NYSE: MON) product. The hormone is given to about a third of the country's dairy herd in order to increase per-cow milk production.<br /><br />Seattlepi.com quotes a spokesman of the Washington Dairy Products Commission as saying that <a href="http://seattlepi.nwsource.com/business/299984_starbucksmilk17.html">the move will increase production costs</a> for the farmers, which will be passed along to Starbucks, thereby putting pressure on drink prices. In the same report, Starbucks spokesman Sanja Gould states that this is the first phase of a nationwide program to eliminate rBGH at all Starbucks. <br /><br />Monsanto markets rBGH, the top-selling dairy herd drug, under the name Posilac. Advocacy <a href="http://www.foodandwaterwatch.org/food/dairy/faq">groups have suggested a link between rBGH and cancer</a> in humans, although studies have not proven such. Nonetheless, many consumers prefer to avoid milk produced with the drug, which is no doubt the driving factor in Starbucks' decision.<br /><br />Monsanto has <a href="http://www.monsanto.com/monsanto/posilac/news.asp">compiled a number of articles</a> supporting their claim that Posilac is a safe product of vital importance to the milk industry. The implication of the cited articles is that the Starbucks decision is market-driven, by a market convinced of a health threat that doesn't exist.<br /><br /><br /><br /><br /><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/">No more Monsanto lattes at Starbucks</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Wed, 24 Jan 2007 12:12:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.newstarget.com/021480.html>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/741564/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2007/01/24/no-more-monsanto-lattes-at-starbucks/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>milk production</category><category>MilkProduction</category><category>MON</category><category>Monsanto</category><category>Monsanto Posilac</category><category>Monsanto rGBH</category><category>MonsantoPosilac</category><category>MonsantoRgbh</category><category>rGBH</category><category>Starbucks dairy additives</category><category>Starbucks health concerns</category><category>Starbucks milk</category><category>Starbucks posilac</category><category>Starbucks rGBH</category><category>StarbucksDairyAdditives</category><category>StarbucksHealthConcerns</category><category>StarbucksMilk</category><category>StarbucksPosilac</category><category>StarbucksRgbh</category><category>Washington dairy herds</category><category>WashingtonDairyHerds</category><dc:creator><![CDATA[Tom Barlow]]></dc:creator><pubDate>Wed, 24 Jan 2007 12:12:00 EST</pubDate></item></channel></rss>
