Steven Spielberg is, let's face it, one of the most creative guys on the planet, and he's been responsible for some of my most treasured memories at the local multiplex -- who didn't love watching Indiana Jones ride off into the sunset at the conclusion of Indiana Jones and the Last Crusade or viewing couch-jumping Tom Cruise race through a futuristic setting to prove his innocence in Minority Report? The guy is a genius; he also loves videogames. And Electronic Arts (NASDAQ: ERTS) has teamed up with him to develop entertainment software in a bid to differentiate its lineup from the competitive likes of Activision (NASDAQ: ATVI), THQ (NASDAQ: THQI) and Take-Two (NASDAQ: TTWO).
I just read the press release announcing the game he helped create for the Nintendo Wii. It's due out this summer, and it's called BOOM BLOX. I have to be honest and say that I'm not sure exactly what to expect. It has something to do with puzzle combinations, building block structures up and then knocking them down, crazy characters like monkeys who throw baseballs around for one reason or another, etc. Oh, and there are chickens and haunted places, and there are hundreds of levels. Sounds confusing?
I'm confused, but I'm sure if I do a little Googling, I can figure out what's up with this title. The Nintendo Wii is pretty hot right now, as if I had to tell you, and I think a game with the Spielberg brand may sell well for EA. Spielberg is due to deliver two more games for EA. There's no guarantee they'll move copies just because he's involved in their development, but EA having access to his intellectual artistry certainly can't hurt. The publisher will definitely have to do some savvy marketing to ensure that not-with-it folks like myself know exactly what to expect from this game -- the press release claims I'll be addicted, and who's to say I won't be?
Disclosure: Steven Mallas owns Activision and Take-Two, and is looking at a possible buy of Nintendo after this post. Believe it or not, he actually owns the E.T. game for the Atari 2600 (how old-school is that).