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Entrepreneur's Journal: How to sell when no one is buying

Posted Nov 15th 2009 5:40PM by Tom Taulli (RSS feed)
Filed under: Marketing and Advertising, Small Business

In any recession, customers get stingy. It's natural.

But is there something different this time; that is, are customers becoming long-term frugal?

Perhaps. With an unemployment rate at 10.2%, it will likely take several years for it to get to normal levels. What's more, consumers are saddled with debt and have experienced drastic reductions in wealth (especially with the fall in the real estate market).

Continue reading Entrepreneur's Journal: How to sell when no one is buying

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