Viacom (NYSE: VIA), a media business that competes with Disney (NYSE: DIS), Time Warner (NYSE: TWX), News Corp. (NYSE: NWS), General Electric's (NYSE: GE) NBC Universal, and Sony (NYSE: SNE), doesn't have a lot to brag about in its third quarter. Revenue went up only 4%. Adjusted earnings fell 15% to $0.55, beating expecations by a penny. But I doubt that's much comfort in this particular case, considering that operating income at the company's media networks division dipped 4%, and an operating loss was reported for the studio division due to difficult comparisons (i.e., Transformers helped the year-ago quarter).

Like clockwork, Executive Chairman Sumner Redstone praised Viacom's content and fully supported CEO Philippe Dauman. Maybe Redstone should take a strong look at Viacom and sit the CEO down and have a serious discussion with him about the realities of entertainment programming. Right now, MTV is suffering from ratings challenges. Dauman has to step up his game in this regard.

I mean, come on, MTV is a powerful brand with the youth, and he needs to lean on the folks running it to work harder and become more innovative and creative. I will say that I liked that the earnings release mentioned a desire to engage better cost controls at its studio division. Paramount definitely needs to lower overhead expenses. Hollywood likes to spend money; shareholders most certainly do not. So I think Redstone should aggressively make this clear to Dauman.

CBS Corporation (NYSE: CBS) lost money in the third quarter (to see the data, you can click here to link to a pdf file). The loss was huge. Would you believe the red ink was equal to $18.58 per share from continuing operations? If you're a shareholder, you're probably shuddering at this point. But hold on, we're talking loss from a GAAP point of view. On an adjusted basis, excluding various charges (including the effect of the CNET purchase), CBS took in $0.43 per diluted share from continuing operations. According to my earnings preview, analysts were looking for a number around $0.40 per share. That's more like it. Yet, there's another angle to the CBS story that won't be so reassuring. And that angle has to do with cash flow.

You see, CBS really promotes its dividend. For a dividend to be considered safe and strong, it needs to be backed by free cash flow. Well, during the third quarter, CBS produced no free cash. It used $38 million for its corporate activities. Before anyone panics, management was quick to point out that, for the nine-month period, free cash flow was a positive $1.4 billion. CBS paid out about $524 million in dividends. So, that should allow for some comfort. Still, for a company that likes to base itself on returning value to shareholders, that does give me pause. Yes, it's only one quarter, but we are stuck in an awful economy right now, and the advertising outlook seems pretty challenged going forward. The Wal Disney Corporation's (NYSE: DIS) ABC, General Electric Company's (NYSE: GE) NBC, and News Corp.'s (NYSE: NWS) Fox are all in the same boat. Management does explicitly state in the earnings release that it's going to keep a strong eye on costs. I hope so. I also hope it'll keep a strong eye on the ratings of its television shows and continue to look for programming that can keep the cash coming. CBS has done well during the opening weeks of the new season.

Can CBS' content win the day and justify the stock's current yield? That's the big question. Since CBS' stock sports a yield of over 11%, the market is basically saying that bad things are to come. But, if management can sustain the dividend, then the yield can be considered a huge asset at this point. I'd be willing to give CBS the benefit of the doubt over the long term, but if you're thinking of trading the stock, I'd have a firm exit strategy in mind and use a tight stop. Wall Street has been in a very fickle mood lately, so anything can happen to stock prices at any moment. Executive chairman Sumner Redstone is very confident in the company. I'm not sure how big an endorsement that is, but it's something, at least, right?

Disclosure: I own Disney and GE; positions can change at any time.

CBS (NYSE: CBS), which competes with Disney's (NYSE: DIS) ABC, News Corp.'s (NYSE: NWS) Fox, and General Electric's (NYSE: GE) NBC, is scheduled to report earnings for the third quarter on Thursday. This is going to be an important one for the broadcaster. Why, you ask? Well, have you checked out the company's stock lately? It's priced in single digits! As of Tuesday's close, CBS was pegged at $8.83 per share. It actually rose over 13% on that day (along with the rest of the euphoric market), so who knows, maybe it'll crack the $10 level at some point.

According to Earnings.com, Wall Street expects $0.40 per share. That's an $0.08 drop compared to the previous year's quarter. Or, we can express it as a 16.7% decrease. What investors will be looking at very carefully is the quality of the cash flow. At this point, CBS is all about the dividend. I alluded to this back in August when I talked about the broadcaster's second-quarter report. If the cash is still coming, then things might be okay. Because at a yield of over 12%, a potential investor has to be careful when considering CBS' shares.

U.S. stocks may continue their record rally from Monday as investors' confidence was buoyed by Treasury Secretary Henry Paulson's plan to invest $125 billion in the nine largest financial institutions. Japan Nikkei 225 Index had its biggest jump in its 59-year history. Benchmarks in 16 out of 17 Western European countries also advanced, according to Bloomberg News.

``The market is saluting the bailout plan,'' said Chicuong Dang, an analyst at KBL Richelieu Gestion in Paris, in an interview with Bloomberg.

Under the Bush Administration's plan, the government will buy preferred shares in nine of the largest financial firms including Goldman Sachs Group Inc. (NYSE: GS), Morgan Stanley (NYSE: MS) and Bank of America Corp. (NYSE: BAC). The money is coming from the recently enacted $700 billion rescue of Wall Street.

Here is a look at other news that may move markets:

• Big-shot hedge fund managers Paul Tudor Jones and Stephen A. Cohen have been forced to sell assets amid tightening credit markets and falling stock prices, according to Bloomberg.
• Morgan Stanley is "in a much stronger position" because of the $9 billion investment its received from Japan's Mitsubishi UFJ Financial Group Inc., Chief Executive John Mack told The Wall Street Journal.
• Google Inc. (NASDAQ: GOOG) and Yahoo Inc. (NASDAQ: YHOO) are in talks with the Justice Department to avoid an antitrust lawsuit on their advertising deal, the Journal said
• Media mogul Sumner Redstone has been forced to sell off large chunks of his holdings in CBS Corp (NYSE: CBS) and Viacom Inc. (NYSE: VIA). the Journal said.
• Commodity prices are falling, putting money into the pockets of consumers when they need it most, the New York Times reported.
• The General Motors Corp. (NYSE: GM) -- Chrysler LLC buyout talks are at a critical juncture. The company and Chrysler's owner Cerberus Capital Management are discussing how much cash the buyout firm will contribut to the joint venture and how much stock it will get in return, the Tiimes said.

You honestly have to wonder what Sumner Redstone, the chairman of both Viacom (NYSE: VIA) and CBS (NYSE: CBS), thinks about Midway Games (NYSE: MWY). The guy has a huge investment in the struggling software publisher. He owns something like 87% of the company's shares. He controls Midway. I mean, does he look at the performance of this business? Does it make him angry? Confused?

Anyway, Midway reported earnings for the second quarter earlier in the week, and as usual, they weren't the stuff of Wall Street dreams (see more earnings news), Revenues declined 26% to $23.4 million. The publisher lost $0.29 per diluted share on an adjusted basis. Last year at this time the loss was $0.12 per diluted share on an adjusted basis. That's horrible. For Q3, management expects an adjusted loss of $0.27 per diluted share. Midway is excited about its upcoming Mortal Kombat vs. DC Universe title, to be released in time for the holidays. I'm not excited. Will the game be enough to propel the stock, which closed on Wednesday at a bargain price of $2.66, higher? I use the phrase "bargain price" sarcastically, of course.

I've often wondered about the Midway dilemma. What can this company possibly do to improve itself? Should Redstone order management to look for better synergies between it and the Viacom/CBS content library and/or platforms? Midway has worked with MTV before on promoting a few titles. It's too bad that Midway doesn't have access to some of the popular characters of the Nickelodeon channel. THQ (NASDAQ: THQI) currently has that license. I'd have to believe that good ole SpongeBob SquarePants would have helped things out.

Recently, Jonathan Berr took a look at CBS (NYSE: CBS) and its latest quarterly results. One of the things I found most interesting about the earnings release was the fact that CBS's dividend reputation is very much intact -- management raised the quarterly payout by 8% to $0.27 per share. It can certainly afford to do this as free cash flow was up 25% in the last quarter, and the amount was more than adequate for the dividend. CBS has been pretty good about increasing the payments, but I happened to come across a headline at CNBC that talked about Jim Cramer's concerns about CBS -- he basically would rather the media company focus on growth instead of income.

His point is a good one, and well-taken -- after all, growth is pretty darn exciting. But I think CBS management has been great at sharing the spoils with its stockholders, and I always think it's a neat thing when a media stock yields a decent amount. CBS currently yields 4.5% based on Monday's closing price -- that's a lot bigger than the yields offered by Time Warner (NYSE: TWX) and Disney (NYSE: DIS). Yes, it's a cliché, but shareholders are getting paid to wait, and that's awesome if you intend to hold the stock for a long time. As a Disney shareholder, I can tell you that CBS's yield makes me envious!

I think CBS will turn out to be more than just an income play though. I'm confident the company will grow the price of its stock over time. Granted, major networks aren't what they used to be in this world of cable television, but the landscape continues to change with new digital distribution models popping up all the time, and networks like CBS are looking to participate wherever it makes sense to do so. Considering CBS's ability to generate cash and its willingness to share, I have a feeling capital appreciation will eventually follow the dividend boosts.

Disclosure: I own shares in Disney; positions can change at any time.

I really want to turn bullish on Midway Games Inc. (NYSE: MWY), but there's no way I can do that right now. The company's stock is below $3 a share, and it's there for a reason. But, let's first look at a couple positives from the software publisher's latest earnings release. Net revenues shot up 170% to $29.9 million in Q1; that beat expectations, according to Briefing.com. And the net loss per share also beat expectations by a penny -- it came in at $0.29 per diluted share on an adjusted analysis.

But, that net loss is worse than the previous year's net loss of $0.20 per diluted share, also adjusted. Like I say, someday I want to report that Midway has turned the corner and is a buy. I simply can't do that, even though I recently bought the publisher's catalog title Rampage: Total Destruction for the Nintendo Gamecube and am having a great time with it -- guess it goes to show that you can't always judge a company's stock by the fact that you enjoy its products. One thing that Midway needs to do is perhaps seek some synergy from Viacom, Inc. (NYSE: VIA)'s MTV and Nickelodeon channels. Sumner Redstone is, after all, the controlling shareholder of Midway. Granted, THQ Inc. (NASDAQ: THQI) deals with the Nickelodeon characters at the moment, but in the future, Redstone needs to figure out a way to use his media assets to promote Midway and perhaps funnel some licensing deals to the publisher. MTV is certainly doing well with its own video-game ambitions via Rock Band, which is sold by Electronic Arts Inc. (NASDAQ: ERTS).

One thing I must point out is that, since my last article about Midway, the stock is up. This was mentioned to me by a reader. So, in objective trading terms, if you went against my opinion, you would have made money, no question. However, I have to stick to my guns and say that I personally wouldn't play the volatility in Midway's shares. Yes, you could luck out with it, maybe Redstone will come along one day and buy out the remaining shares at a big premium (doubtful, at least the big-premium part). I wouldn't want to speculate on such an outcome; I am still content with my Activision, Inc. (NASDAQ: ATVI) shares as a way to play video-game investing.

Disclosure: I own shares in Activision; positions can change at any time.

Viacom (NYSE: VIA) issued its Q1 earnings results on Friday. The conglomerate seems to be doing all right with its strategy of leveraging content to drive growth. Revenues were up 15%, and adjusted diluted earnings per share jumped 29% to $0.44. But it can be seen that there's a dichotomy going on if you look into the performance of the two main operating segments: media networks saw its operating income rock up 15% while filmed entertainment tallied up an operating loss for the quarter. Even though that loss was narrowed by over 40%, I always get disappointed when I see a studio in the red -- it reminds me that the movie business is a risky, oftentimes low-return one.

But, should you be down on Viacom's movie business right now? Maybe not, since Paramount is currently distributing Marvel's (NYSE: MVL) Iron Man -- see Sheldon Liber's recent article about the film. That should hopefully improve things going forward, as might Indiana Jones and the Kingdom of the Crystal Skull. Viacom also will be distributing Kung Fu Panda for DreamWorks Animation (NYSE: DWA). Sumner Redstone is certainly counting on these projects to be huge. And speaking of huge, the company's Rock Band continues to fuel the media networks segment -- it's sold by Electronic Arts (NASDAQ: ERTS), and it is apparently holding its own against Activision's (NASDAQ: ATVI) Guitar Hero. The synergies between MTV and the music system are obviously pushing this one. Maybe the studio should get in on the video-game action by greenlighting a movie based on Rock Band -- maybe Jack Black could star in it!

Overall, I think Viacom is performing as it should, and I hope the movie division can bring in some profits during the coming months (I think it will). As for the stock, I'd ideally like to see it a bit lower before I'd consider buying it.

Disclosure: I own shares of Activision and Marvel; positions can change at any time.

Shares of CBS Corp. (NYSE: CBS) are trading up this morning after the corporate home of CSI, Two and a Half Men and Katie Couric, reported better-than-expected first quarter results.

Net income was $244.3 million, or 36 cents per share, up 14% from $213.5 million, or 28 cents, the New York-based company said in its earnings release. Revenue was little changed at $3.65 billion. The results beat Wall Street estimates of profit of 33 cents on sales of $3.55 billion.

Strength in the company's Television and Outdoor businesses overcame weaknesses in the Radio and Publishing divisions. The results were bolstered by an 85% gain in television licensing fees which were helped by higher domestic and international syndication sales. Rate increases and subscriber growth at Showtime Networks and CBS College Sports Network boosted affiliate revenues by 6%. The company also boosted its dividend by 8% to 27 cents per share.

Stanford Group analyst Fred Moran had an optimistic take on the results.

"It shows CBS is holding its own despite the recessionary advertising environment in the U.S," he told Bloomberg News. "The yearly dividend is now a 5 percent yield, and it's one of the cheapest stocks in the media group.''

This post is one of several on business heirs apparent. Let us know in the comments whether you think Shari Redstone should take up the reigns of National Amusements, and be sure to check out the other heir apparent posts.

In no family-led company is the heir more apparent -- and, ironically, so far from being handed the reins -- as in Viacom, Inc. (NYSE: VIA). Sumner Redstone, chairtyrant and controlling shareholder, is so vastly old that he has become his own caricature. At the age of 84, Redstone is only that much more isolated and authoritative than he was at 83; since then, he's reportedly trying to force his daughter, Shari Redstone, off Viacom's board (as well as having divorced his wife of 55 years in 1999 and become embroiled in a lawsuit with his son, Brent). Lately, even his May-December marriage to Paula Fortunato has been rumored to be in trouble.

Though the trust documents are private, it seems to be general knowledge that Sumner's estate names his daughter as the company's chairman-to-be when he dies. He's certainly not making his twilight years pleasant for her. Not only is he irascible and uncommunicative, but he's given her a very difficult task -- running the worst bits of the business. As head of National Amusements, Shari oversees the movie theaters that were the source of the family's fortune, but which her father believes are relics of the past. (National Amusements, owned privately by Sumner and Shari Redstone, is not a division of Viacom, but holds a controlling voting interest in both Viacom and CBS.)

CNBC contrasts News Corp (NYSE: NWS)'s Rupert Murdoch's success grooming his son to take over from him with Sumner Redstone's failure to do the same.

I once wrote Redstone seeking a position as a merger adviser. That letter was ignored. But given all the misery that he causes those who work for him -- including his own family members -- I can see the brighter side of that rejection. Meanwhile Murdoch, for whom I have consulted, has done a masterful job of giving his children a chance to work in the business and letting the most talented of the lot rise up in the organization. And he's done this without losing his top talent.

By contrast, Redstone fired the talented Viacom (NYSE: VIA) CEO Tom Freston because he failed to secure a deal to acquire MySpace. And he's utterly failed to develop talented managers -- either from his own family or anywhere else for that matter.

He's certainly free to do whatever he wants, but he either thinks he's going to live forever or he simply doesn't want to give up power until the last bit of life ebbs from his skeletal executive presence.

Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has consulted to News Corp.'s chairman and has no financial interest in the securities mentioned in this post.

It's been three weeks since our Money Face-Off feature ran here at BloggingStocks and on AOL, offering you the opportunity to share who you though had the financial edge in a series of twenty head-to-head match-ups. So I thought I'd take another look and see how things have worked out.

It's hard to pick just one big winner. In terms of the largest lead over a rival, Ivanka Trump easily beats Paris Hilton with 89% of the vote. Others holding big leads over their opponents include Tiger Woods, Warren Buffett, Steven Spielberg, and Rupert Murdoch.

In terms of receiving the most votes, the clear leader is the Oprah Winfrey vs. Martha Stewart match-up, with just short of 150,000 votes. Other big vote getters were Tiger Woods vs. David Beckham, Rudy Giuliani vs. Michael Bloomberg, and Bill Gates vs. Steve Jobs. In terms of the liveliest discussions in the comments, the winners are Oprah Winfrey vs. Martha Stewart, Erin Burnett vs. Maria Bartiromo, and Bono vs. Angelina Jolie. Also check out the comments for the J.K. Rowling vs. J.R.R Tolkien, Tiger Woods vs. David Beckham, and Ivanka Trump vs. Paris Hilton posts.

As for the face-off posts here that got the most attention, the clear winner is Erin Burnett vs. Maria Bartiromo, with more than 13,000 hits. Lindsay Lohan vs. Britney Spears and Oprah Winfrey vs. Martha Stewart also attracted lots of readers.

Results for all the face-offs follow below, but keep in mind that the voting is still open. It's not too late to add your vote or let us know what you think.

It's been a week since our Money Face-Off posts ran here on BloggingStocks, and less than that since the Money Face-Offs were featured on the AOL welcome page, and the response has been terrific. Many of the face-off polls have had more than 50,000 votes, a couple of them approaching 100,000.

The biggest response came to the Oprah Winfrey vs. Martha Stewart match-up. So far, about 75 percent of respondents feel that Oprah is the more successful media magnate. Not that much surprise there, as Oprah's fans are legion. Interestingly, though, of the twenty-some comments the post has received, most of them are pro-Martha.

Another clear leader is Bill Gates over rival Steve Jobs. About three quarters of poll votes have gone his way, despite all the buzz recently about Apple Inc. (NASDAQ: AAPL) and the popularity of its products. Maybe readers are just happy that Gates is stepping down. Let us know what you think.

Alan Greenspan seems to be everywhere these days, promoting his new book, including Comedy Central's The Daily Show and NPR's Fresh Air. In our match-up of the current and former Fed chairs, Ben Bernanke vs. Alan Greenspan, more than 70 percent of respondents have voted for Greenspan. Comments to the post are mixed, but seem to me to focus on Greenspan, whether pro or con.

This post is part of our Money Face-Off feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

These two moguls run huge media empires with what seems like very personal involvement. Rupert Murdoch's News Corp'B' (NYSE: NWS) is working his family into the picture, sometimes. However, Sumner Redstone, Chairman of Viacom (NYSE: VIA), is working his family out, always. He seems to have a trap door at the top of his empire, like a haunted house, or a not so fun-house. You work your way to the top and then a trap doors opens in the floor dropping you out.

Rupert seems to have a plan (see, Rupert Murdoch & Homer Simpson are winners -- look for sequels). Sumner seems to have a scheme as he is wheeling and dealing to improve the state of his vast holdings and taking no prisoners. But from all I have read, the company is treading water, having a success here and there, and then you get little things like Viacom's MTV, Nickelodeon facing challenges.

They say money can't buy you time, but tell that to Sumner Redstone, the 84-year-old chairman of Viacom Inc. (NYSE: VIA). He spoke of his addiction to a health-drink in a recent issue of Fortune. He loves it so much, he's pushing it to all his mogul friends.

His beverage of choice these days? It's called MonaVie, a dark-purple drink with a cult-like following. Allegedly chock full of antioxidants, one of its main ingredients is the Brazillian acai berry (pronounced A-sigh-ee), well known among health nuts for its anti-aging properties. It'll set you back $40 a bottle (no problem if you run in Sumner's circles), and it's sold only via private party, like Tupperware. Or Avon.

Redstone told the magazine that he was first hipped to the drink by Viacom executive Bill Roedy on a trip to Germany in January. Then he learned that his butler's sister-in-law was a fan as well. Well, what more endorsement does one require?

He bought a bottle and tried it for himself. Now he's gulping down four ounces a day. "Since I've been on
MonaVie," I haven't taken a sleeping pill," he told the magazine.

So enamored is he of the purple elixir that he slipped a bottle to Bill Clinton and Wolfgang Puck at a recent party, according to the magazine. "Just about every friend I have is on it," he said. Fans include Michael Milken and Boston Red Sox pitcher Jonathan Papelbon.

No reports yet on how Clinton likes the stuff. But it's probably only a matter of time before celebrity chef Puck introduces a meat dish with a MonaVie reduction sauce.