CBS Corp. (NYSE: CBS) is in need of a solid new hit. While CBS has consistently been America's "most-watched network" for several years, the trend may be in danger. Perennial ratings powerhouses such as the CSI franchise, Two and a Half Men and Survivor are getting a little long in the tooth and may only have a few years left before fickle viewers tire of them. Meanwhile, fall season has started off slowly for the venerable network, as two of its returning drams ... the two-year-old James Woods vehicle Shark and the procedural drama Cold Case -- beginning its fifth season -- saw sagging ratings. At 10:00 p.m. Eastern, Shark attracted an all-time low of 11.5 million viewers, roughly 6 million less than Without a Trace drew when it premiered in the same time slot last year.
12.3 million viewers tuned in to Cold Case, airing at 9:00 p.m., down from the fourth-season premiere, which drew 17.6 million households. Next week, the competition builds as Walt Disney's (NYSE: DIS) ABC Network premieres Desperate Housewives and Brothers and Sisters.
For the night, CBS took second place, behind General Electric's (NYSE: GE) NBC Network, which won the night easily with Sunday Night Football.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
Perhaps it's the age of YouTube and 
General Electric (GE) ended the day at $33.95, down 2 cents and .06%. GE's NBC/Universal area is still facing an uphill battle in the media arena, but there is a bright star in the distance. Sunday night football.
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