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Historically, the
Electronic Entertainment Expo, or E3, had been a model of industry excess. But after last year's extravaganza it was announced that the expo would be restructured due to the high costs it imposed on the computer and video game companies involved in the technological bacchanalian. The large trade show that boasted a draw of 60,000 attendees has since been eliminated and replaced with a invitation-only business summit format. Now the new Electronic Entertainment Expo, being held in Santa Monica from July 11 through July 13, will have less fanfare. But will it still hold the same prominent position in the industry? That remains to be seen.
The players are all still here --
Microsoft Corporation (NASDAQ:
MSFT),
Sony Corporation (NYSE:
SNE),
Nintendo Ltd (OTC:
NTDOY), as well as the top-notch game makers. But their announcements are unlikely to top those of recent years past, due to the point at which we are in the product cycle -- not due to the change in the event's format. There will be no new groundbreaking console announcements this year, but there will still be plenty items of note, and E3 will still be the platform of choice to announce them. The most important news to listen for: What will the industry players be selling this holiday season? Will they announce must-own games, or better yet, games that will push consumers to buy new consoles?
Some rumors for the various consoles include
Mario Kart and
Super Mario Galaxy being shown for the Wii;
Grand Theft Auto IV and
Metal Gear Solid 4 shown for the PlayStation 3;
Halo Wars,
Fable 2 and
Grand Theft Auto IV being shown for the Xbox 360, with
Gears of War 2 and
3 and
Dead Rising 2 being announced. How many of these will come true? Who knows, but it will be an interesting week.
Check back again for an E3 recap after the dust settles.