Haven't had enough Tiger Woods news lately? Are you absolutely obsessed with the comings and goings of Alex Rodriguez, Derek Jeter and their respective love lives? Well, the newest entrant into the world of sports reporting may keep you up to date on just that, and more. TMZ has become a major name in the world of celebrity news, and is now expanding its reach into the world of sports.

The main reason for this move is that TMZ will no longer be tied to AOL (AOL), which should make it easier for Harvey Levin to introduce a sports-related Internet site. The celeb happenings of the past year have helped to cement the validity of TMZ, but advertising sales are on pace to come in $10 million shy of a year ago. TMZ itself has evolved from a scoffed-at website that paid for tips and hints to major news stories to an "effective news-gathering operation of a certain kind" according to Time Warner (TWX). TMZ came into its own this year, with the site's popularity exploding thanks to its report that Michael Jackson passed, which came in an hour before the "most mainstream news organizations."