During a recession, people try and find ways of cutting expenses. Consumers buy less and marketers reduce their ad dollars. These trends are still continuing. TNS Media Intelligence reported that advertising spending fell 14.2% to $30.2 billion in the first quarter and up from the 9.2% in the last quarter of 2008.
As with all data, there are people on both sides of the numbers. Sir Martin Sorrel, WPP chief executive said that advertising market is getting worse. In contrast, Maurice Levy, chief executive of Publicis, the French marketing group called the bottom in the ad market. He said:" the fall in advertising expenditures should be over."
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