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Five Social Media Marketing Stats That Will Blow Your Mind

Posted Feb 12th 2010 11:40AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, News Corp'B' (NWS), Media World, Technology

The December 2009 data from comScore (SCOR) were released Tuesday, and the results for the social media sector are nothing short of staggering. Fifty-four percent (112 million) of the 205 million-strong U.S. internet-user population are on Facebook, with 27% (57 million) still using News Corp.'s (NWS) MySpace. But according to data from both comScore and Experian Hitwise (EXPN), the most active users were on Tagged, MyYearbook and Orkut. And Facebook users were more active than those on MySpace.

There's no doubt that plenty is happening in the social media space, but there are some facts that just might surprise you, either because of the speed of change or the discovery of players that may not have occurred to you.

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Time on social networks doubles ... but does revenue?

Posted Jun 4th 2009 11:00AM by Tom Johansmeyer (RSS feed)
Filed under: Microsoft (MSFT), News Corp'B' (NWS)

Social networking sites gained a lot of eyeball-share last year. The time that users spent on sites like Facebook, Twitter and MySpace nearly doubled in the past year, increasing by 83% relative to April 2008. The number of minutes spent on Facebook by its 200 million active members spiked 700% year-over-year to 13.9 billion. The second most popular social networking site, MySpace, saw a 31% fall in minutes spent on the site to 4.97 billion, but ranked number one in video stream consumption.

Blogger, Tagged and Twitter took the third, fourth and fifth spots. In April 2009, the number of tweets unleashed shot up 3,712% from April 2008.

The missing link? Money.

Continue reading Time on social networks doubles ... but does revenue?

WPP pays to play with VideoEgg

Posted Apr 26th 2007 11:40AM by Tom Taulli (RSS feed)
Filed under: Deals, Products and Services, Consumer Experience, Competitive Strategy, Google (GOOG), Time Warner (TWX), Marketing and Advertising, Viacom (VIA), Sony Corp ADR (SNE)

Boasting a market cap of $19 billion, WPP Group (ADS) (NASDAQ: WPPGY) focuses on the communications needs of major clients and produces multi-million dollar ad campaigns. To protect its franchise, the company is moving into social networking and video. Its most recent deal is a strategic investment in VideoEgg.

VideoEgg is a privately-held company that provides editing tools and an ad network that serves 15 million videos a day. The company has distribution deals with more than 60 online communities, including Time-Warner's (NYSE: TWX) AOL, Tagged, and Bebo.

According to a recent Jupiter Research report, about a quarter of adult Internet users in the US regularly visit social networking sites. Users create profiles, meet new friends, and share videos.

This represents a big opportunity for brand advertisers. "Social networking sites are extremely interesting to brands because the audiences are filled with users seeking membership in particular interests," said Robb Hecht to me in an interview. Hecht operates media consulting firm IMC Strategy Lab.

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