
When it was announced that the release of Take Two Interactive's (NASDAQ: TTWO) Manhunt 2 video game was being delayed due to outrage over its violent content, Wall Street shrugged, sending the shares up a little more than 1% on Friday in spite of a big drop for the broader market. As Kevin Shult wrote on BloggingStocks:
Take-Two could still appeal the rating of a more toned-down version that fits the "Mature" rating for players 17 and older. However, the AP's Matt Slagle reports that the decision to suspend distribution of Manhunt 2 could actually boost demand, according to industry analysts. Colin Sebastian, an analyst at Lazard Capital Markets, tells Slagle that he doesn't believe the game will hurt Take-Two's bottom line in the long term, and he considers the recent controversy over the game to be great exposure. "It's free publicity," Sebastian said. "Consumer backlash is a risk, but at the end of the day if it's rated 'M' the retailers will take it."
Take Two Interactive has a reputation for pushing the envelope in terms of what's acceptable in terms of video game content. It's Grand Theft Auto series has been hugely controversial, but that's also been a big part of the company's success.
While violence and smut might not be a cause for alarm for investors, here's what should be of concern: options backdating, accounting irregularities, and just general managerial incompetence and sleaze. Back in April, I wondered whether there was a connection between the company's corporate governance problems and its reputation for producing a morally bankrupt product: James Steyer, CEO and founder of the multimedia ratings group Common Sense Media, a non-profit that rates video games for violence and other objectionable content: "If you look at the content of what these guys have distributed, it's so offensive and inappropriate. It's not surprising to learn they had committed massive acts of fraud at the board and CEO level."
So while the latest fiasco surrounding Manhunt 2 has generated a lot of free publicity for the company, I would still stay away from the shares.