Santa hasn't even been tugged down Central Park West yet, and Wal-Mart (WMT) is already slashing its prices. The market among major retailers is intensifying, with many offering products as loss leaders in order to entice customers into the store (physical or otherwise) and boost their basket sizes. Along with Target (TGT) and Amazon (AMZN), Walmart is slashing DVD prices, the same tactic it's using with books.

Retailers are rushing to undercut each other this year, which is causing prices to spiral down quickly. When Walmart announced reduced prices on several titles to $10, Amazon followed at $9.99, with Walmart stepping back in at $9.98.

Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either online or in-store purchases. Smaller Christmas budgets are expected, so the fight is on to garner as large a share as possible of a shrinking pie.

Of course, nobody would come out and say, "Social media is nonsense, and I'm not getting anything for my investment." So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) say that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can't be ignored, however, is that they're committing more resources to social media marketing, even though it's still far too soon to tell if it will be effective.

Small book retailers were buying in bulk from major online booksellers because they could really save some money. One was buying up to 70 copies of a particular title -- it was $5 less a pop from the big guys than it would have been from the publisher. Finally, however, the big retailers have become wise to the trend and taken action, according to the Wall Street Journal (subscription required).

Wal-Mart (NYSE: WMT), Amazon (NASDAQ: AMZN), and Target (NYSE: TGT) have decided to cap the number of books customers can buy online, a measure intended to prevent smaller competitors from treating them as partners. Walmart is limiting customers to two copies of a particular book, with Amazon placing the border at three and Target at five.

Toys R Us bought FAO Schwarz in May and is now ready to do something interesting with it.

It's a pretty bold move for a tough retail market. Toys R Us is opening FAO Schwarz boutiques in some of its stores. It's also relaunching the upscale toy seller's website, FAO.com. A year ago, this would have been suicide, but now, it might work out. With retailers in every sector fighting for an edge, this move may beef up the Toys R Us in-store experience, with the online play helping it reach higher-spending consumers that may not have access to an FAO brick-and-mortar spot.

Consumers are finally spending more, with September posting the first gain in more than a year. The International Council of Shopping Centers and Goldman Sachs (NYSE: GS) found that retail sales inched 0.1% higher last month. It doesn't seem like much, but a gain when you anticipate a fall is good news magnified. But, it came at the expense of great deals and other tools to entice somewhat hesitant customers into stores.

Kohl's (NYSE: KSS) and Limited Brands (NYSE: LTD) reported sales increases in September for stores open more than a year. J.C. Penney (NYSE: JCP), Macy's (NYSE: M) and Target (NYSE: TGT) posted declines, but they were better than expected. Delayed school openings thanks to a late Labor Day helped push to September sales that might have occurred in August otherwise.

Of course, all eyes are on the coming holiday season. The National Retail Federation forecasts U.S. consumer spending of $437.6 billion – up only slightly from $433.7 billion four years ago. So, we still have a lot of ground to make up before we can celebrate a recovery. As long as the situation is staying steady, though, we'll at least have a solid starting point.

MasterCard Advisors (NYSE: MA) service SpendingPulse says luxury and electronics sales headed upward last month, in a pleasant deviation from what became the norm all too long ago. A few other product categories posted gains as well – showing stability, if not a recovery. But, at this stage of the game, we'll take what we can get, right?

Luxury sales, not including jewelry, gained 3.4% year-over-year – that's an increase of $891 million. Last September, luxury goods suffered a 9.4% decline. Yet, this category is still below its September 2005 level of $94 million. Jewelry sales gained 1.2% relative to last year, compared to a year-over-year decline of 5.8% a year ago. Compared to apparel sales, this is a profound turn. In September 2008, the clothing category was off 5.7%, and this September, it was down only 2.9%.

Target Corporation (NYSE: TGT) and Wal-Mart Stores Inc. (NYSE: WMT) will be mortal enemies this holiday season after both seeing consumers close their wallets and purses last season. Although September job losses were worse than expected, the U.S. economy continues to gain confidence, regardless of market losses this week.

What will be the weapons of choice in this season's holiday retail market? Wal-Mart will be pushing no less than 100 toys priced at $10 or below, with some hot names like "Transformers" in that mix. At the same time, Target announced the same items for $11.99. Not quite the same, is it? With Wal-Mart's research indicating that many of its shoppers start budgeting for Christmas purchases by August, that puny $2 difference does indeed make an impact on millions of consumers.

Target Corp. (NYSE: TGT) wants to up the game a bit in the second half of 2009 as it seeks to increase its marketing and hopefully prop up sales. One area of focus for its marketing efforts for the remainder of 2009 will be on Target's in-store pharmacies.

Target will increase marketing as a percentage of sales for the last four months of 2009, sating that "For the year, our marketing plan is right on, but we've saved some money here in the front half for the express purpose of being able to invest it in the back half."

Target Corp. (NYSE: TGT) will be divorcing itself from longtime online selling partner Amazon.com (NASDAQ: AMZN) in 2011 as it builds its own website and starts having a more direct relationship with its own online customers.

Target and Amazon.com, which began their partnership in 2001, have been the largest example of a large mass retailer teaming up with a leading online retailer to handle such areas as e-commerce transactions, online customer service, inventory, site content and shipping, and fulfillment. Sometime before the holiday shopping season of 2011, Target will launch its own, in-house website and will cease to have www.target.com hosted and serviced by Amazon.com.

Target Corporation (NYSE: TGT) has raised the ire of activist investor Bill Ackman a few times over the years, to little effect. Target, which owns roughly 85% of the real estate under its stores, owns more than just discount locations. It's estimated that Target's real estate holdings alone are worth $30 billion. That's on top of the $50+ billion it makes every fiscal year in revenue. Does Target's share price reflect that fact?

Since late last year, retail has been hurt as the recession dug in for the winter and stayed throughout the start of the 2009 summer. Although job loss data for May just in indicates a steep drop (leveling off perhaps?), consumers are still pinching pennies and keeping savings under the proverbial mattress. One of the continuing casualties -- Target Corp. (NYSE: TGT).

The second-largest discount retailer in the U.S. said that same-store sales for May came in at a -6.1% level -- worse than analysts had forecast. Target CEO Gregg Steinhafel indicated sales "were somewhat below our expectations." By comparison, average same-store sales from 32 retailers in May dropped 4.6%, putting Target at a worse-performing range than most.

Analyst upgrades:

• UBS upgraded Target (NYSE: TGT) to Buy from Neutral and raised its price target to $52 from $45 citing reduced inventories, some credit stability, and an improved back-to-school period.
• Credit Suisse said concerns regarding Safeway's (NYSE: SWY) price position are overblown and that earnings risk is limited. The firm upgraded shares to Outperform from Neutral and raised the target price to $25 from $22.
• Oppenheimer upgraded Canadian Solar (NASDAQ: CSIQ) to Outperform from Perform as it believes the story is underappreciated following the recent sector rally. The firm has a $14 price target on the stock.
• CME Group (NASDAQ: CME) was upgraded to buy from Neutral at Goldman.
• Freeport McMoRan (NYSE: FCX) was upgraded to Overweight from Neutral at JP Morgan.
• Gilead Sciences (NASDAQ: GILD) was upgraded to Buy from Neutral at FTN Equity.

Target Corporation (NYSE: TGT) is looking at every possible way to increase sales and discount store market share this year. Part of that plan will soon be to sell fresh food and products in up to 100 of its normal merchandise stores to supplant sales at its merchandise/grocery SuperTarget locations that already exist.

Longtime Target Corporation (NYSE: TGT) supporter and share activist Bill Ackman has finally had enough. Not content with Target's board and wishful thinking that the retailer's fortunes will turn around any time soon, Ackman wants to replace at least four board members on Target's board. Ackman says his picks have the needed expertise in retail, credit card operations and real estate.

Target Corporation (NYSE: TGT) has woken up and realized that in this day and age, marketing, colors, positioning and everything else comes second hat when discount retail is involved. Larger competitor Wal-Mart Stores, Inc. (NYSE: WMT) has taken the lion's share of retail dollars in the last three quarters based on its "Save Money. Live Better" marketing slogan and mode of operation. When pennies are to be pinched, pricing is all that matters.