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Target to increase marketing spending for the remainder of 2009

Target Corp. (NYSE: TGT) wants to up the game a bit in the second half of 2009 as it seeks to increase its marketing and hopefully prop up sales. One area of focus for its marketing efforts for the remainder of 2009 will be on Target's in-store pharmacies.

Target will increase marketing as a percentage of sales for the last four months of 2009, sating that "For the year, our marketing plan is right on, but we've saved some money here in the front half for the express purpose of being able to invest it in the back half."

Continue reading Target to increase marketing spending for the remainder of 2009

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Last updated: May 27, 2012: 03:18 PM

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