The story of Hooters restaurant chain making its way to the Holy Land broke earlier this week, and frankly I can't believe no one has commented on it here. Maybe the jokes are just a little too easy, or the whole concept is vaguely unsettling.

At any rate, the chain known for hot wings, cold draft beer, and something unique about their waitresses I can't really remember is opening its first branch in Israel over the summer, settling in the city of Tel Aviv. The holder of the new franchise, Ofer Ahiraz, opined that "I strongly believe that the Hooters concept is something that Israelis are looking for." Ahiraz, who hopes to open as many as five branches in the next few years, added that the restaurant's menu would not be kosher, and said he would not make plans for any restaurants near large religious populations.

Hooters, a privately held company, is slowly unleashing its scantily clad business model across the globe. Company officials said over the next two years, it hopes to open 17 locations in Colombia, Dubai, Guam, New Zealand, and India.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.