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Walter Cronkite lands on a network for old people

Walter Cronkite is coming back. I know you've been holding your breath since he retired in 1981, but it's OK. He is expected to take a job as an anchor on a cable network called Retirement Living TV. Florence Henderson is also on the network. Sounds like a recipe for a ratings blockbuster.

The network celebrated its one-year anniversary last week, and only has coverage on DIRECTV Group Inc.'s (NYSE: DTV) network for 8 hours a day. It is also broadcast on Comcast Corp.'s (NASDAQ: CMCSA) CN8 for 4 hours.

Retirement Living bills itself as "the new voice of a generation underserved by the media industry. We hope to change not only the way you watch TV, but the way you live your life."

But the question is whether seniors really want to watch "old people TV". My grandmother likes to watch CNN and E! to keep up with the latest celebrity gossip -- makes her feel young. In a society with such an emphasis on youth, are Florence Henderson and Walter Cronkite really a good way to attract seniors?

So far the network has failed to catch on big, and I don't expect it will.

Money Face-Off: Maria Bartiromo versus Erin Burnett

This post is part of our Money Face-Offs feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

Who needs to worry about the subprime mortgage meltdown or the Iraq War when we can debate whether CNBC's Maria Bartiromo still is the "Money Honey" or if her crown has been taken by upstart Erin "Street Sweetie" Burnett.

Bartiromo's image has been tarnished by the Todd Thomson fiasco, the trademarking of "Money Honey," and her countless appearances at corporate events, while Burnett's star is on the rise thanks in part to hugely flattering articles by the likes of Howard Kurtz of the Washington Post. He recently wrote of Burnett, "Under the lights, in a smoky blue dress that matches her eyes as well as her shoes, her flowing dark hair perfectly teased, she is not exactly hard on the eyes." No word on whether he feels the same way about Mark Haines.

Yes, television is a superficial medium. Yes, discussions of the attractiveness of Bartiromo and Burnett are sexist, to say the least. I personally couldn't care less whether the anchors are best of friends or are constantly trying to stab each other in the back, as has been reported by the tabloids.

Continue reading Money Face-Off: Maria Bartiromo versus Erin Burnett

Fox business network: will they keep the Fox style?

The Fox network is about to go head to head with CNBC by launching its own business network. The new service is being built by Roger Ailes, CEO of Fox News, and Neil Cavuto, managing editor for Fox's current business news.

While the news was officially announced yesterday by Rupert Murdoch, the market has been watching its development for some time. Just last month, our Jonathan Berr blogged about Time Warner (NYSE:TWX)'s agreement to distribute the content to their cable subscribers.

The network has placed development in the hands of some pretty serious guys, but I wonder if they aren't missing a bet by not developing content more consistent with the Fox image. Why clone CNBC when they could offer:

The Simpson's Investment Hour: Focusing on energy stocks, medical advancements and remedial education, Homer shows the viewer how to make some 'D'OH!' The animated hour could provide a hilarious alternative to Larry Kudlow's usual contest to see who can talk the loudest.

Joe Millionaire's Hottie Tips: The gag is, the ladies don't know he's totally ignorant about stocks when they turn over their 401k's to his administration. They only know he's hot, and broadcasts from the most pimped-out hot tub/studio in all of Beverly Hills.

House Party: Stock experts take a sick stock and try to determine why it's on the decline. Will they find the key in the annual report? The administration? Federal regulations? Erratic currency? Stock shrinkage? Will they solve the mystery in time to keep it from being de-listed?

StockCops: Bad broker, bad stock, what you gonna do when they come for you? An hour of hard-hitting drama as Fox accompanies the men and women of the Security and Exchange Commission and the New York Attorney General as they chase rogue traders and backdated-options executives through the mean streets of New York's financial district.

Madden in the Madhouse: The veteran sportscaster abandons his bus for a booth in the NYSE, where he gives the viewer a play-by-play of the last hour of each market day. " You see, what he's got to do here," (insert telestrator clip of traders on the floor) "is take the offer right at him. Bam! That's some kind of bid."

America's Most Wanted Stocks: AMWS will call upon the combined wisdom (?) of the American Public to suss out the wayward properties that have disappeared from the investors' minds, determine who is to blame for their malaise, and reunite them with now eager purchasers.

Or they could just clone Jim Cramer.

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Last updated: February 12, 2012: 12:55 PM

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