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Teracent: Display ad biz joins the Google family

Posted Nov 24th 2009 12:20PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Yahoo! (YHOO), Technology

Google (GOOG) just picked up another promising startup in its effort to gain some ground in the online visual advertising market. Teracent, which was formed three years ago, is becoming part of the search engine giant.

Yahoo! (YHOO) currently leads the market in display advertising sales, and Google has been trying push into the space. Last year, this led to its acquisition of online ad service DoubleClick, but that was a first step rather than a total solution to Google's display ad ambitions.

Continue reading Teracent: Display ad biz joins the Google family

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