The Minneapolis Star Tribune filed for bankruptcy yesterday. The Boston Globe announced it would lay off workers. The two papers are among the twenty largest in the US.
While some local papers in small towns are doing well because they have no competition, the dailies in large cities compete with radio, TV, and websites covering news in the same regions that the papers do.
The fact of the matter is that newspapers cannot cover their printing and distribution costs with the amount of money they bring in from advertising and subscriptions. Some have relatively successful websites, but these sites often compete with the physical paper for reading time. People are only willing to spend so much time getting information.
One of the options that newspapers have is to produce much smaller papers, perhaps eight pages a day. These products could have more pages on any given day if marketers supplied enough profitable advertising or inserts. But, the cost of manufacturing and distributing the big city daily would come down considerably.,
Why would that help? Only if the smaller paper had brief summaries of stories that pointed people to the paper's website for the detailed articles. The newspaper would become, in essence, a TV Guide for newspaper websites. The cost of production for the paper would drop. Audiences for their websites should rise.
Newspapers are running out of ideas to save themselves. Maybe this one would work.
Douglas A. McIntyre is an editor at 247wallst.com.