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TheBeatlesRockBand posts

Activision Blizzard still looking good?

Posted Sep 21st 2009 6:00PM by Steven Mallas (RSS feed)
Filed under: Forecasts, Microsoft (MSFT), Viacom (VIA), Sony Corp ADR (SNE), Electronic Arts (ERTS), Activision Inc (ATVI), Technology

Activision Blizzard (NASDAQ: ATVI) remains confident in its guidance for full-year earnings. According to StreetInsider.com, management is still looking for sales of $4.5 billion on the top line and adjusted earnings of 63 cents per share on the bottom line.

The publisher, which competes with Electronic Arts Inc. (NASDAQ: ERTS), should benefit from recent hardware price cuts made by Sony Corporation (NYSE: SNE) and Microsoft Corporation (NASDAQ: MSFT). With more units in the field, there most likely will be higher demand for Activision Blizzard's awesome pipeline, which includes Call of Duty.

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Will The Beatles threaten Activision Blizzard?

Posted Sep 4th 2009 3:00PM by Steven Mallas (RSS feed)
Filed under: Viacom (VIA), Electronic Arts (ERTS), Activision Inc (ATVI), Technology

I've been a faithful Activision Blizzard (NASDAQ: ATVI) shareholder for a while now. Sure, I've thought of booking my profits at times, but so far, I've held tight on my long-term position (note: I did do a quick trade with the stock earlier in the summer).

The Guitar Hero franchise is one of the reasons why I keep holding the stock. I figure a lot of units tied to the brand will be sold this holiday season. However, there is a looming threat. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) are set to release The Beatles: Rock Band. The street date is September 9, and analysts will be watching the early sales very carefully to see how the dynamic shapes up.

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