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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[AOL hopes 'Saved' will be a 'Closer']]></title><link>http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/</link><guid isPermaLink="true">http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/</guid><comments>http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.bloggingstocks.com/category/press-releases/" rel="tag">Press Releases</a>, <a href="http://www.bloggingstocks.com/category/launches/" rel="tag">Launches</a>, <a href="http://www.bloggingstocks.com/category/industry/" rel="tag">Industry</a>, <a href="http://www.bloggingstocks.com/category/television/" rel="tag">Television</a>, <a href="http://www.bloggingstocks.com/category/internet/" rel="tag">Internet</a>, <a href="http://www.bloggingstocks.com/category/twx/" rel="tag">Time Warner (TWX)</a></p><p>TNT's is about to drop yet another original drama series on us. It's called <em><ahref="http://www.tnt.tv/title/?oid=2912">Saved</a></em>, and AOL products will be integrated into the actual show.</p>
<p><img height="171" alt="" src="http://www.rovix.com/images/tnt_logo.gif" width="160" /></p>
<p><em>Saved</em> will air Mondays at 10 p.m. starting June 12.&nbsp;The series launches with a commercial-freepremiere episode, sponsored by Quizno's and Dodge.</p>
<p>"Our integration with both <em>Saved</em> and [the TNT series] <em><ahref="http://alt.tnt.tv/tntoriginals/closer/">The Closer</a></em> -- an established hit -- allows us to tap into newaudiences and broaden our reach in a unique way," says Richard Taylor, senior vice president of brand marketingfor AOL. "We can showcase the value of AOL within the actual storyline, making it relevant to the characters'lives."</p>
<p>According to the press release, <em>Saved</em> focuses on a young, hip, directionless slacker named Wyatt Cole.Cole -- played by <a href="http://www.imdb.com/name/nm0779866/">Tom Everett Scott</a> (<em>Boiler Room</em>, <em>ThatThing You Do</em>) -- kicks around <a href="http://maps.google.com/maps?q=Portland,OR&amp;ll=45.523611,-122.675&amp;spn=0.037644,0.133209&amp;om=0">Portland, Oregon,</a> trying to figure out what to dowith his life and struggling to live in the shadow of his high-achieving parents. </p>
<p>The hook? He's a paramedic.</p>
<p>The catchphrase? "By saving other people's lives, he will be able to save his own."</p>
<p>I can only imagine how this one is going to work...</p>
<p><strong>SCENE</strong>: Burnside Bridge, Downtown Portland. Single-car auto accident. Cole is applying atourniquet.</p>
<p><strong>Cole</strong>: "I can't deal with all these pressures. They've been with me ever since childhood. Imean if only they'd placed PARENTAL CONTROLS on their expectations&nbsp;of me --"</p>
<p><strong>Auto accident victim</strong> [<em>suddenly coming back to consciousness</em>]: "You mean like thePARENTAL CONTROLS on AOL?!"</p>
<a href="http://money.aol.com/news/articles/_a/tnt-delivers-strategic-sponsorship/n20060427101709990019"></a><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/">AOL hopes 'Saved' will be a 'Closer'</a> originally appeared on <a href="http://www.bloggingstocks.com">BloggingStocks</a> on Fri, 28 Apr 2006 11:47:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://money.aol.com/news/articles/_a/tnt-delivers-strategic-sponsorship/n20060427101709990019>Read</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/forward/612689/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.bloggingstocks.com/2006/04/28/aol-hopes-saved-will-be-a-closer/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>America Online</category><category>AmericaOnline</category><category>AOL</category><category>Boiler Room</category><category>BoilerRoom</category><category>Burnside Bridge</category><category>BurnsideBridge</category><category>celebrity</category><category>Dodge</category><category>Parental Controls</category><category>ParentalControls</category><category>Portland</category><category>Quizno's</category><category>Richard Taylor</category><category>RichardTaylor</category><category>Saved</category><category>That Thing You Do</category><category>ThatThingYouDo</category><category>The Closer</category><category>TheCloser</category><category>TIme Warner</category><category>TimeWarner</category><category>TNT</category><category>Tom Everett Scott</category><category>TomEverettScott</category><category>Wyatt Cole</category><category>WyattCole</category><dc:creator><![CDATA[Anne Metz]]></dc:creator><pubDate>Fri, 28 Apr 2006 11:47:00 EST</pubDate></item></channel></rss>
