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Sony Corp's (NYSE: SNE) "Superbad" ruled the weekend box office, raking in $31.2 million to become the No. 1 movie, according to estimates on Sunday. The teen comedy knocked off last weekend's top flick, New Line Cinema's "Rush Hour 3" to second place, and forced Warner Brother's (NYSE: TWX) "The Invasion," which stars veteran actress Nicole Kidman and the latest "James Bond," Daniel Craig, to open at No. 5.

Creating box-office hits seems to be a pattern for Judd Apatow, who has also directed "Knocked Up" and "The 40-Year-Old Virgin". In Apatow teamed up with Seth Rogen who coincidentally also starred in "Knocked Up", "The 40-Year-Old Virgin" and several other Apatow films. The pair has worked together for over a decade.

Sony had modest expectations for "Superbad" to earn somewhere in the $25 million range, despite having a production budget of $20 million. The $31 million dollar opening weekend was similar to Knocked Up, which opened with $30.7 million and went on to hit $100 million in sales.

Paul Derarabedian, president of box-office tracker Media By Numbers, believes that Apatow is a brand now, specializing in movies that appeal to older audiences who follow whatever he does, according to the Associated Press. Apatow is currently working on 6 films, including one with Will Ferrell and Adam Sandler, and two with long-time partner Seth Rogen. Unfortunately for Sony, they entertainment giant will not be involved in any of Apatow's next six films.

'Superbad' was super good to Sony (SNE) originally appeared on BloggingStocks on Mon, 20 Aug 2007 16:15:00 EST. Please see our terms for use of feeds.

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