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ThePrincessAndTheFrog posts

Disney's new 'Princess' film opens in first place. Is that good enough?

Posted Dec 14th 2009 8:20AM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Walt Disney (DIS), Film

When I first saw the box-office results for this past weekend, I was of two minds about Disney's (DIS) The Princess and the Frog. As of early estimates at Box Office Mojo, Princess took in $25 million at domestic theaters, good for first place.

That's pretty cool, right? Maybe even more than pretty cool, one would think. It's not an insignificant sum of money. Plus, Princess finished ahead of strong competitors such as Time Warner's (TWX) The Blind Side and Summit Entertainment's The Twilight Saga: New Moon.

Continue reading Disney's new 'Princess' film opens in first place. Is that good enough?

Disney promotes its content with new convention

Posted Sep 11th 2009 3:00PM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Marketing and Advertising, Walt Disney (DIS), Viacom (VIA), Media World, Film,

Disney (NYSE: DIS), a media business that competes with Time Warner (NYSSE: TWX) and Viacom (NYSE: VIA), is currently holding a four-day fan convention in California called the D23 Expo. According to Julia Boorstin over at CNBC.com, you might consider it a Comic-Con-like event strictly for the Mouse. As far as I can tell, this initiative is a smart marketing move. Disney is able to promote a lot of its content in a very targeted fashion.

Of particular interest is one piece of content that was highlighted in an article at the Los Angeles Times website. Disney is making a significant bet on an upcoming cartoon called The Princess and the Frog. It won't be a flashy 3-D production. Instead, it's animated in a 2-D environment.

Continue reading Disney promotes its content with new convention