Making movies based on long-running television shows is nothing new. Hollywood has cashed in big-time on the Charlie's Angels, Mission: Impossible and Muppets franchises, for example. With The Simpsons Movie however, 20th Century Fox -- a division of News Corp (NYSE: NWS) -- is attempting something different.

Most TV-to-cinema transitions have offered an expansion of the television content, taking the mundane storylines and effects and dramatically upgrading them, giving new dimension and backstory to the characters, pushing them several orders of magnitude beyond their 23" version. The eyeball kicks and surround sound add a thrilling dimension to even the most mundane flat-screen entertainment.

The Simpsons, however, has no such potential. Early reviews have consistently referenced the television-scope frame that the film continues: same characters, same town, same comedy, just more of it. The infusion of famous names wasn't an option to elevate the show beyond the cromulent, either; the show has lampooned, both through cameos and voice doubles, hundreds of the famous and fatuous, from Michael Jackson to Stephen Hawking. Even entering the third dimension wouldn't have broken new ground for the cast, as they invaded both it and the "real" world in my all-time favorite episode, Homer3, a spoof on the math novel Flatland.

This weekend's opening results, then, will be watched with great interest by both the television and movie industry, to see just how low the bar can be set in transitioning content from TV to cinema. I'm guessing the results will be rather disappointing for 20th Century, as moviegoers will want more for their movie D'oh than two hours of Sunday night Fox entertainment.

In the immortal words of Homer S., "Kids, you tried your best and failed miserably. The lesson is: Never try."

Subversive, controversial, and consistently funny, The Simpsons has been a staple throughout my adolescent and adult life. After 20 seasons on News Corp's (NYSE: NWS) Fox network, Homer's brood and all of everyone's favorite oddballs and ne'er do wells from Springfield will be trekking over to the big screen.

The feature-film version of the animated sitcom debuts in theaters July 27, and the marketing blitz is already underway. Today, 7-Eleven - a subsidiary of Seven-Eleven Japan - said it is converting 12 stores (11 in the U.S., one in Canada) into Kwik-E-Marts, the convenience store featured in The Simpsons and managed by beloved feature player Apu Nahasapeemapetilon (unknown by my spell check). Simpsons-themed products will be available not only in these converted locations, but in all 7-Eleven stores. Check out the list of the made-over Kwik-E-Marts here.

Other corporate sponsors of the Matt Groening-developed cartoon include Microsoft (NASDAQ: MSFT), which offers many Simpsons-themed games for its Xbox 360 gaming system, and JetBlue Airways (NASDAQ: JBLU), which recently proclaimed itself the "official airline of Springfield."

Speaking of Springfield, Simpsons fans have spent the better part of 2 decades debating which American Springfield provides the setting for Homer and friends. Fourteen Springfields across the country, from Oregon to Vermont, are now under the microscope competing for the right to host The Simpsons hometown premiere. Head to USA Today by July 9 to cast your vote. (Psst ... Illinois!)

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Yesterday we learned that Starbucks (NASDAQ: SBUX) is taking another shot at the movie promotion business by pushing (for a cut of the action) the National Geographic movie "Arctic Tale." Starbuck's initial effort, last year's "Akeela and the Bee," had indifferent results.

While most of the big releases for 2007 already have commercial tie-ins, I thought about other companies that might make money by offering some targeted marketing. Perhaps

• Ratatouille -- KFC (Yum Brands, NYSE: YUM)
• The 40-year old Virgin -- Weight Watchers Intl (NYSE: WTW)
• Sicko -- The Church of Scientology
• Live Free or Die Hard -- Viagra (Pfizer, NYSE: PFE)
• Evan Almighty -- Chris Craft
• Transformers: The Mitt Romney Campaign
• The Simpsons Movie: Sylvan Learning
• Hairspray: Lane Bryant (Charming Shoppes, Inc., NASDAQ: CHRS)
• Hostel: Part II -- Hilton Hotels (NYSE: HLT)
• 1408 -- Hostelling International

And, as a special subscriber gift offer promotion,

• The Wall Street Journal (Dow Jones, NYSE: DJ) -- Citizen Kane