Buried in Warren Buffett's annual shareholder letter was a reference to the dying newspaper industry. Berkshire (NYSE:BRK-A) owns the large daily in Buffalo and Buffett has been on the board of newspaper firms including The Washington Post (NYSE:WPO) and Capital Cities/ABC, now a part of Disney (NYSE:DIS).
If anyone needs proof of how poorly the public newspaper chains are doing, they only need to look at McClatchy (NYSE:MNI), one of the largest. The firm made a point of doubling down on its bet on the industry by buying Knight-Ridder last year. The result has been a train wreck.
McClatchy seems to make a new low every day. The stock now trades at $36.68. Over the last two years, the shares are down almost 50% against a move up of almost 20% for the S&P. McClatchy bought more newspapers in the teeth of a secular decline in circulation and advertising that is not likely to abate. The company's ad revenue dropped over 5% in January. The company's 10-K shows that most of its large newspapers like the Miami Herald lost circulation last year.
After showing net profits for 2002 through 2005, McClatchy had a net loss of $155 million in 2006, much of it from discontinued operations. The company has long-term debt of almost $3.3 billion.
McClatchy may survive the pounding that newspapers are taking, but it is almost impossible to see how it will prosper.
Douglas A. McIntyre is a partner at 247WallSt., LLC.
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