Timberland Co. (NYSE: TBL), manufacturer of outdoor apparel and footwear, reported a 33% drop in revenue back in February, due mainly to a decline in its sales of boots and children's footwear. Seacoastonline.com reported, excluding restructuring costs, the company stated that it earned 52 cents per share in its fourth quarter. That earnings report came in one cent higher than the results expected by analysts polled by Thomson Financial. The company is currently in the process of dual share buy-back plans, initially involving over 12 million shares of it's Class A Common Stock.

While the company has experienced tough times in the marketing of outdoor shoes and boots, the manufacturer reported an increase of approximately 3% in its sales of accessories and apparel, which includes its strong SmartWool socks line. While the company has weathered a drop in domestic same-store sales of more than 9%, Seacoastonline.com reported that sales for the company declined only 5.5% globally in the fourth quarter. Careful watch on the economy might expose this stock as a nice quick pick in the event of a retail turnaround. Timberland is working to revitalize sales by applying additional new focus on footwear aimed at the food service, health care and hospitality industries.

Timberland is currently trading at approximately 50% off its 52-week high of $27.76 per share.

Gary Sattler is a freelance blogger and does not knowingly hold positions in the companies he blogs about.

In a sign of the increasing importance of high-end financial blogs, Reuters Group Plc (NASDAQ: RTRSY) is starting a new network of the sites. Or, it could be that the Reuters business development people have down time because of its upcoming purchase by Thomson Corp. (NYSE: TOC).

The offer that Reuters is making to a number of high-end blogs is that it will link to the participating sites from Reuters.com, offer free access to selected Reuters Headlines (RSS or Headline Wizard) and Reuters Video Player to publish Reuters News, and get 30% of an advertising program that the big financial services company will manage.

In return, each blog agrees to execute contracts with comScore and NetRatings to assign its traffic to Reuters.com. NetRatings ranks Reuters.com as the No.7 financial website with unique visitors of 6.1 million in May.

Reuters may be trying to match blog initiatives at media outlets including FT.com, WSJ.com, and AOL.com.

Either Reuters has a very high regard for financial blogs or it needs to pump up its audience ratings.

Disclosure: 24/7 Wall St. was approached by Reuters about this opportunity.

Douglas A. McIntyre is a principal at 24/7 Wall St.