Procter & Gamble (NYSE: PG) is recently up 26 cents to $61.09. PG is expected to report Q4 EPS in early August.

PG announced on June 30 that Derek Jeter, of the New York Yankees, will join Tiger Woods, Roger Federer and Thierry Henry as Gillette Champion ambassadors.

PG call option volume of 5,770 contracts compares to put volume of 38,520 contracts. PG August option implied volatility of 23 is above its 26-week average of 20 according to Track Data, suggesting price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

After a U.S. Open victory that was perhaps the most thrilling of his entire career, Tiger Woods will miss the rest of the season to undergo surgery to repair a torn ligament in his left knee.

Obviously this is bad news for his main sponsor, Nike (NYSE: NKE). They pay him handsomely to hit their clubs and wear their hat (although his bag bears the logo for Buick), and watching a close-up of his 18th hole birdie was priceless marketing: as the ball rolled, the Nike swoosh was in plain view.

And in a larger sense, this is bad news for anyone who's marketing on the PGA Tour. It's a well-known fact that golf's ratings plummet for any event Tiger isn't playing in. I mean, who really cares about Justin Leonard and Geoff Ogilvy? There's Tiger and then there's everyone else. Wake me when it's over -- maybe I'll go watch some arena football.

Tiger Woods has been a staple on money lists for over a decade now, so I doubt anyone is unaware of the magnitude of his income. This past year, though, has been a great one even by his standards.

He had an outstanding year on the golf course, with seven tour victories, including a PGA championship and the overall Tour Championship. Along the way, he led the tour with winnings of over $10 million.

This was only the beginning of his cash flow, though. Endorsement money well exceeded his on-course winnings. In addition to his standing affiliations with Nike (NYSE: NKE), General Motors (NYSE: GM) and others, Procter & Gamble's (NYSE: PG) Gillette signed him to a new deal for $10-20 million as part of its "Gillette Champions" campaign. In the fall, PepsiCo's (NYSE: PEP) Gatorade agreed to pay him up to $100 million to license a Tiger Woods brand of sports drink, due out next spring. He also moved forward on his newest venture, golf course design, announcing plans for his first U.S. design, The Cliffs at High Carolina.

Tiger continues to dominate his sport and keep his image positive. Young, vastly talented, and a shrewd businessman, in 2007 he not only drove the green, he raked it in, too.

Be sure to check out more Money Winners of 2007.

It's been three weeks since our Money Face-Off feature ran here at BloggingStocks and on AOL, offering you the opportunity to share who you though had the financial edge in a series of twenty head-to-head match-ups. So I thought I'd take another look and see how things have worked out.

It's hard to pick just one big winner. In terms of the largest lead over a rival, Ivanka Trump easily beats Paris Hilton with 89% of the vote. Others holding big leads over their opponents include Tiger Woods, Warren Buffett, Steven Spielberg, and Rupert Murdoch.

In terms of receiving the most votes, the clear leader is the Oprah Winfrey vs. Martha Stewart match-up, with just short of 150,000 votes. Other big vote getters were Tiger Woods vs. David Beckham, Rudy Giuliani vs. Michael Bloomberg, and Bill Gates vs. Steve Jobs. In terms of the liveliest discussions in the comments, the winners are Oprah Winfrey vs. Martha Stewart, Erin Burnett vs. Maria Bartiromo, and Bono vs. Angelina Jolie. Also check out the comments for the J.K. Rowling vs. J.R.R Tolkien, Tiger Woods vs. David Beckham, and Ivanka Trump vs. Paris Hilton posts.

As for the face-off posts here that got the most attention, the clear winner is Erin Burnett vs. Maria Bartiromo, with more than 13,000 hits. Lindsay Lohan vs. Britney Spears and Oprah Winfrey vs. Martha Stewart also attracted lots of readers.

Results for all the face-offs follow below, but keep in mind that the voting is still open. It's not too late to add your vote or let us know what you think.

It's been a week since our Money Face-Off posts ran here on BloggingStocks, and less than that since the Money Face-Offs were featured on the AOL welcome page, and the response has been terrific. Many of the face-off polls have had more than 50,000 votes, a couple of them approaching 100,000.

The biggest response came to the Oprah Winfrey vs. Martha Stewart match-up. So far, about 75 percent of respondents feel that Oprah is the more successful media magnate. Not that much surprise there, as Oprah's fans are legion. Interestingly, though, of the twenty-some comments the post has received, most of them are pro-Martha.

Another clear leader is Bill Gates over rival Steve Jobs. About three quarters of poll votes have gone his way, despite all the buzz recently about Apple Inc. (NASDAQ: AAPL) and the popularity of its products. Maybe readers are just happy that Gates is stepping down. Let us know what you think.

Alan Greenspan seems to be everywhere these days, promoting his new book, including Comedy Central's The Daily Show and NPR's Fresh Air. In our match-up of the current and former Fed chairs, Ben Bernanke vs. Alan Greenspan, more than 70 percent of respondents have voted for Greenspan. Comments to the post are mixed, but seem to me to focus on Greenspan, whether pro or con.

This post is part of our Money Face-Offs feature. Let us know who you think comes out ahead in this head-to-head match-up, and check out our other Money Face-Off posts.

Celebrities -- they're more than superior human beings, they're money-making machines. If these celebrities were stocks, which would be the shrewd buy?

Tiger Woods, unarguably the world's greatest golfer, or David Beckham, the world's best-know soccer player -- in which would you invest?

The industry that is Tiger has shown consistent growth in earnings, with PGA winnings in his first 13 years as a pro exceeding $70 million. His presence in a golf tournament boosts television ratings by 50% or more. He almost single-handedly established Nike in the golf equipment world. He holds the #5 place in Forbes' Celebrity 100 and was #2 in press clippings in 2005. Nike (NYSE: NKE), Buick (NYSE: GM), American Express (NYSE: AXP), Accenture, Electronic Arts (NASDAQ: ERTS) and Tag Heuer are among the companies that shovel buckets of cash his way in return for his endorsement.

David Beckham is no slouch in the cash category, either. The Times estimates the soccer star brings in a cool $40+ million for endorsements, including Adidas, ESPN, and Motorola (NYSE: MOT). Even in soccer-lite America, he has 51.9% recognition, more than twice that of NBA MVP Tim Duncan of the San Antonio Spurs.

Tiger Woods has been the face of General Motors's (NYSE: GM) Buick brand since 1999, but that's about to change. Faced with increasing competition for leaner overseas competitors, GM has decided it can get more mileage out of Tiger by using him with corporate level marketing, especially OnStar, a navigation service available in all eight of GM's brands.

The change makes perfect sense because it will allow GM to use Woods to sell all its cars, not just Buicks. But I have to disagree with some of the analysis of the decision. According to marketing expert Laura Ries, "The brand personalities just didn't go together, like oil and water," she said. "Buick is an older person's car. Tiger is very young, very cool and at the top of his game. You imagine him driving a Bentley or a Mercedes or a Lexus."

I think that is actually a big part of what made Tiger such an effective spokesman. Let's face it: Youth is in and even if the average age of a Buick driver is 61, I would bet that most Buick drivers don't want to think about that. Using Tiger Woods, who is young and cool, helped to revitalize that brand

As Mark LaNeve, Vice President of North American sales at GM said: "Tiger's a great asset. We can use him in lots of ways. Why shouldn't we use him in ways other than Buick?"

That's why the switch makes sense, and GM needs all the help it can get in remaining relevant.

If mere athletic talent sold product, kids would be lining up for Tim Duncan's shoes, since he is the best player in the NBA. But it doesn't. It takes a combination of extraordinary athletic accomplishment and charisma to push a brand over the top. Three such athletes, Amanda Beard, LeBron James and Tiger Woods, are front and center in this week's news.

Two are at the peak of their pulling power. LeBron James (Nike, NYSE: NKE, Coca-Cola's (NYSE: KO) Powerade) fresh from an astonishing game five of the NBA Eastern conference playoffs, is dominating the sports page, if not the San Antonio Spurs. The Cleveland franchise has gained $185 million in value since his signing, and the $90 million he received from Nike seems like a bargain now. When his contract expires in 2008, he could demand -- $250 million? $500 million? It is possible, by the end of the career, he could be the first $1 billion athlete?

If Tiger doesn't beat him to it. Beginning tomorrow, Tiger Woods (Nike, Buick, General Motors, NYSE:GM) starts his pursuit of the 2007 U.S. Open. He's inked a 5-year, $40 million deal with Nike, and $25 million from Buick. Unlike LeBron, Tiger can look forward to another 30 years of playing, with lots of green jackets and green cash to come.

Our correspondent, Mike Brewster, is a freelance writer and sports enthusiast. We asked him to begin contributing pieces on the business of sports.

Following the shortest drive of his career (about 10 feet of stage while behind the wheel of the newly introduced Buick Enclave last week at the L.A. Auto Show), world number one golfer Tiger Woods is back making business news, re-upping with NIKE, Inc. (NYSE:NKE) Tuesday for a third successive multi-year contract.
While terms weren't announced, this pact is bound to exceed the two previous five-year agreements, which at $40 million and $100 million were relative bargains for the Oregon sporting goods giant.

Interestingly, Nike's stock price took a tumble on the news, thereby temporarily disproving my "As-Tiger-Goes-So-Goes-Nike" theory. Ever since Tiger regained his form over the summer and posted six consecutive PGA Tour wins, Nike's stock has risen from a 52-week-low of $75.52 on August 10 to a high of $99.30 on November 30. But today, the stock fell nearly a full percentage point. Maybe Tiger's deal is for a little more scratch than we thought?