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Customized magazines: Another dumb idea from a dumb industry

Posted Mar 18th 2009 2:31PM by Zac Bissonnette (RSS feed)
Filed under: Magazines

Time Inc. is planning the launch of an experimental customizable magazine called "mine."

The Associated Press reports that "The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000." Here's how it works: You pick five titles from a list of Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure. Then "mine" editors decide which stories from each will make it into your customized magazine.

Continue reading Customized magazines: Another dumb idea from a dumb industry

Time Inc. to honor the Big Easy

Posted Aug 20th 2007 5:33PM by Beth Gaston Moon (RSS feed)
Filed under: Magazines, Time Warner (TWX), Media World

Nearly two years ago - August 29, 2005, to be precise - Hurricane Katrina made landfall in southeast Louisiana. The subsequent breach of the New Orleans levees left about 80% of the Crescent City flooded and caused tragic loss of life.

100 weeks later, New Orleans and the surrounding areas are slowly but surely rebuilding. The site of Zapp's potato chips in specialty grocery stores across the country is certainly a good sign for me personally. Tourism remains a critical element to the venerable city's recovery so please remember to spend money if you happen to be in the region ... and buy locally.

Time Inc. - the magazine publishing arm of Time Warner (NYSE: TWX) - is paying tribute to New Orleans this month, with 10 of its magazines featuring articles about New Orleans. A Time cover story argues that the same bureaucratic mistakes are being made to shield the city against future storms. Essence follows up with 3 New Orleans families interviewed in 2005. Fortune looks at the economic state of the city and the impact of two years' worth of relief funds. Even Entertainment Weekly features a look at the Big Easy, featuring personal photos from R.E.M. lead singer MIchael Stipe, whose band recently released the song "New Orleans Instrumental No. 1."

Continue reading Time Inc. to honor the Big Easy

Time Warner is not integrated yet

Posted Jun 28th 2007 5:00PM by Sheldon Liber (RSS feed)
Filed under: Rants and raves, Competitive strategy, Time Warner (TWX), ETF Investing, Entrepreneurs

When I look at Time Warner Inc. (NYSE: TWX) and I think back to the merger with AOL I cannot help but think about all the value that evaporated rather quickly. Since that time billions of dollars in write-downs and write-offs have occurred, AOL was dropped from the name, and Time Warner has emerged slowly but surely from the kinds of challenges that business schools will be doing case studies on for many years to come.

I was a shareholder of AOL and stayed with it, so I am a TWX shareholder now. I anticipated the rise in the stock over the last year and made it one of my seven picks for 2007, optimistically believing it was set for more of the same growth. So far it has been dead money in 2007, not moving much in either direction. Carl Icahn made a big move on the stock last year and has since left with a tidy profit. He stirred things up a little but in the end did not have the backing to accomplish the changes he envisioned. Dick Parsons, CEO, made just enough changes to speed up the Time Warner train but not enough to alter its course.

Continue reading Time Warner is not integrated yet

Time's Advertising.com scores in three-way video venture

Posted Mar 30th 2007 8:28AM by Jon Ogg (RSS feed)
Filed under: Google (GOOG), General Electric (GE), Time Warner (TWX), News Corp'B' (NWS)

Advertising.com, a unit of Time Warner Inc. (NYSE: TWX), looks like it has scored in the online video content deal with General Electric's (NYSE: GE) NBC Universal and News Corp.'s (NYSE: NWS) video venture launching this summer. Its Advertising.com unit will be the ad competitor to Google Inc.'s (NASDAQ: GOOG) YouTube.

It is almost ironic since AOL search is powered by Google and since Google took a 5% stake in AOL for $1billion in late 2005. Advertising.com will manage display and video advertising for the new site and will manage ads inserted into an embedded media player to be used by distribution partners. The venture is sill quietly dubbed "NewCo2.0" as there is not an official name.

You have to wonder just how much TradeDoubler is missing out on now after a few influential shareholders quashed the Time Warner bid.

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Last updated: November 11, 2009: 04:38 AM

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