Sometimes in a period of uncertainty, a look back can provide some perspective. So here are a few highlights from BloggingStocks on March 16, 2007,a year ago today.

• Business & Sports: Oil, Duke, & Notre Dame -- down: What's bigger news, who's in the March Madness or oil dropping below $57 a barrel?
• Will '300' controversy result in higher ticket sales?: Yeah, because this should be the main source of contention between the U.S. and Iran.
• An OPIC to counter OPEC: An Organization of Petroleum Importing Countries? Whatever became of that?
• Harry Potter and the 12 million order: Will the final movie in the Harry Potter series -- er, make that two movies -- generate this kind of excitment? Will anything?
• The CPI Numbers: Wall Street breathes brief sigh of relief: Wall Street could use another sigh of relief about now.
• Time magazine's facelift: Magazines? Is anyone still reading those?
• Microsoft's Ballmer takes more shots at Google: Microsoft (NASDAQ: MSFT) has a beef with Google (NASDAQ: GOOG)? Who'd have guessed?
• Heineken -- the next Starbucks?: Does Heineken still want Starbucks (NASDAQ: SBUX) as a role model?
• CNBC: Blackstone prepping for mega IPO: Remember the days when private equity was king?
• The Story You Didn't Read: Digital killed the TV star: TV is going digital? Seems like I heard something about that somewhere recently?
• Subprime investment opportunities?: Investment banks struggling with the subprime mess? The more things change ...
• JetBlue passengers grounded ... again: Last year it was JetBlue (NASDAQ: JBLU) cancellations; this year it's Southwest (NYSE: LUV) cancellations.

This week in Advertising Age:

A freebie tool, TrialPay, is a new web tool created to serve the desires of customers to get free stuff, and companies wishing to push its product by giving away freebies. For example, if while browsing a participating retail site you found an MP4 player you'd like, but don't want to pay for, you can select Checkout by TrialPay, which might respond with an offer from an online music sales site offering to buy the MP4 for you if you buy X number of songs from them. You end up paying, for sure, but you might save a few bucks along the way.

Viral marketing, creating web content appealing enough that it inspires peer to peer recommendations, is a hot segment of web marketing. AA lists the 10 most prolific viral marketers, according to Competitrack -- Nike (NYSE: NKE), Anheuser-Busch (NYSE: BUD), Microsoft (NASDAQ: MSFT), Volkswagen, Axe, Apple (NASDAQ: AAPL), Coca-Cola (NYSE: KO), Adidas, PepsiCo (NYSE: PEP) and McDonald's (NYSE: MCD). Getting ready to move? Be prepared for an onslaught of pitches. AA finds that pre-movers are also big spenders, fixing up their houses, buying new furniture and appliances, and so on.

Nearly two years ago - August 29, 2005, to be precise - Hurricane Katrina made landfall in southeast Louisiana. The subsequent breach of the New Orleans levees left about 80% of the Crescent City flooded and caused tragic loss of life.

100 weeks later, New Orleans and the surrounding areas are slowly but surely rebuilding. The site of Zapp's potato chips in specialty grocery stores across the country is certainly a good sign for me personally. Tourism remains a critical element to the venerable city's recovery so please remember to spend money if you happen to be in the region ... and buy locally.

Time Inc. - the magazine publishing arm of Time Warner (NYSE: TWX) - is paying tribute to New Orleans this month, with 10 of its magazines featuring articles about New Orleans. A Time cover story argues that the same bureaucratic mistakes are being made to shield the city against future storms. Essence follows up with 3 New Orleans families interviewed in 2005. Fortune looks at the economic state of the city and the impact of two years' worth of relief funds. Even Entertainment Weekly features a look at the Big Easy, featuring personal photos from R.E.M. lead singer MIchael Stipe, whose band recently released the song "New Orleans Instrumental No. 1."

Time magazine is debuting on shelves across the nation with its new look and its new streamlined layout. The magazine will not only have larger headlines and more photos, but more bullet points and visual aides too with the goal of showing a different aspect of stories than its traditional longer articles. Time Warner Inc. (NYSE:TWX), the magazine's parent, has already cut jobs in the Time unit and is planning more cuts in an effort to improve the magazine operations. Time magazine is one of the magazines Time Warner is keeping, even after its recent magazine sales.

Time is also going to have more cross promotional activities in print to online and vice versa, or so the previews have indicated. The overall comparisons can't be made yet because, well, the future hasn't happened. Old Media has definitely been making attempts to be hipper and more aggressive compared to years past.

Web 2.0 is something that Old Media companies have had to embrace whether they liked it or not. If you don't agree, go ask Tribune Co. (NYSE:TRB) and other newspaper and broadcast companies about their focus over the last 18 months. All of them will say it has been on capitalizing off the internet while trying to maintain traditional media operations with each company having a different focus such as user-generated content (blogs or video), online ad sales, print exclusives, online exclusives and the like.

This is not the first change in media by a long shot, but it does mark a strategic change that you can bet every other media company is watching closely.

Jon Ogg is a partner in 24/7 Wall St., LLC; he does not own securities in the companies he covers.

This post is written as part of AOL Money & Finance's Best & Worst 2006. You can vote for Prince Al-Waleed bin Talal to lose all his money, or see the other nominees in this category.

Called by Time magazine the "Warren Buffett of Saudi Arabia," Prince Al-Waleed bin Talal is a member of the Saudi royal family, as well as a Lebanese citizen through his mother. Though he is the nephew of Saudi King Abdullah, he is not in line to rule Saudi Arabia and has largely stayed out of politics. He is an entrepreneur and international investor with a net worth estimated in 2006 at $20 billion, and he is ranked as the eighth richest person in the world by Forbes.

He has made large investments, through his Kingdom Holding Company, in Citicorp (NYSE:C), AOL (NYSE:TWX), Apple (NASDAQ: AAPL), Motorola (NYSE:MOT), Rupert Murdoch's Fox News Corp. (NYSE: NWS), and other technology and media companies. His real estate holdings have included stakes in the Four Seasons hotel chain, the Plaza Hotel in New York, the Monte Carlo Grand Hotel in Monaco, and Euro Disney. In 2005 he purchased the Savoy Hotel in London for £250 million.

In 2001 Prince Al-Waleed's donation of $10 million dollars to New York City in the wake of the September 11 World Trade Center attack was rebuffed by Mayor Giuliani. In 2005 he donated $20 million to the Louvre for the construction of a wing to house the museum's vast collection of Islamic art, and another $20 million to Harvard and Georgetown Universities for Islamic studies programs. He has also donated to centers for American studies at universities in the Middle East, such as the American University in Cairo. He is believed to donate more than $100 million annually to charities throughout Asia, Africa, and the Middle East.

The Publishers Information Bureau of The Magazine Publishers of America tracks magazine revenue and advertising pages each month. The study covers all major magazines and weekly newspaper inserts.

PIB, as it is called in the industry, takes gross pages and multiplies them by published rates for advertising pages by magazine. So, discounting is not reflected in the numbers. Assuming that the market makes all major magazine discount at about the same rate, the numbers are good from a directional standpoint.

In the period from January to July 2006 compared to the same period in 2005, the larger magazines at Time, Inc. did not do terribly well, and indication that revenue and operating profits at the group may not be strong for the second half of the year. With the costs of postage, ink, and transportation rising, mostly due to higher oil prices, margins will be squeezed unless revenue is rising smartly.

In the seven month period, Sports Illustrated ad revenue was up .9% to $346 million. Ad pages for SI were flat.