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When embattled Time Warner (NYSE: TWX) CEO Jeff Bewkes gets on the company's fourth quarter earnings call next week, February 4, he will certainly be asked one thing. With the advertising market facing one of its worst periods in years, how does he intend to keep profit margins high? Several of the company's businesses, particularly magazine group Time, Inc., AOL (parent company of BloggingStocks), and the firm's cable networks, rely on advertising for a large portion of their revenue.

Late last year, Time, Inc. cut 600 jobs. AOL just said it would let another 700 people go. No plans have been announced for cable operations like CNN, but those may come.

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How much does Time Warner (TWX) have to cut to save margins? originally appeared on BloggingStocks on Fri, 30 Jan 2009 09:15:00 EST. Please see our terms for use of feeds.

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