Best Buy, Inc. (NYSE: BBY) just landed a high-profile partnership with DVR pioneer TiVo, Inc. (NASDAQ: TIVO). It's a tad unclear what exactly the partnership will produce, but pundits are guessing that TiVo functionality may come embedded in Best Buy's private-label brands (like Insignia and Dynex flat-panel televisions) or that TiVo units made just for Best Buy will allow the retailer to embed its own unique advertising for those TiVo customers.TivoDvr posts
FeedBest Buy and TiVo partner to invade more living rooms with advertising
Best Buy, Inc. (NYSE: BBY) just landed a high-profile partnership with DVR pioneer TiVo, Inc. (NASDAQ: TIVO). It's a tad unclear what exactly the partnership will produce, but pundits are guessing that TiVo functionality may come embedded in Best Buy's private-label brands (like Insignia and Dynex flat-panel televisions) or that TiVo units made just for Best Buy will allow the retailer to embed its own unique advertising for those TiVo customers.Continue reading Best Buy and TiVo partner to invade more living rooms with advertising
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