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I've stayed away from both the Blu-ray and the HD-DVD camps since these squabbling companies and groups -- again -- can't seem to agree on a single standard for next-generation DVDs. We've seen this story before. Remember the VHS-Betamax war? How about the DVD-Divx war from just six years ago? Do we *really* need another war over formats that will keep customers confused and downtrodden about buying into yet another technology format?

In an unusual step in this industry, Time Warner Inc. (NYSE: TWX), a huge media company that is starting to "get it" in a huge way (great news, really), has proposed a new DVD format that combines the Blu-ray and HD-DVD formats into a single disc. It has announced that the nation's two largest consumer electronics firms -- Best Buy Co., Inc. (NYSE:BBY) and Circuity City Stores, Inc. (NYSE:CC) -- have agreed to carry the discs.

This is a win for the consumer, for retailers eager to sell equipment and avoid unnecessary customer confusion. As my colleague Jon Ogg wrote, it is als a positive for Time Warner -- which stepped in with a solution when nobody else could or would. Yes, it is a "third" format -- but combining the first two formats into a single disc should solve loads of stupid problems currently underway with the stubborn DVD hardware industry.

Best Buy and Circuit City back Warner's 'Total HD' DVD format originally appeared on BloggingStocks on Thu, 11 Jan 2007 11:54:00 EST. Please see our terms for use of feeds.

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