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As my colleague Georges Yared is fond of saying, Apple, Inc. (NASDAQ: AAPL) continues to ride the train to riches every year, as it rolls out new iPod products while increasing its share of the PC market slowly but surely. As I write this, Apple shares stand at a new all-time high of $153.18. Is it time to get into these shares, or has the time passed? Those who bought in at $80 a share are probably grinning right now, as an almost 100% return may be on the horizon soon.
But, like Georges, I believe Apple shares are headed even higher. The popular iPod line has been around for over five years now, and the new generation is better than ever. The snazzy new iPods create buzz around Apple's music products and other products like the Mac computer line, and the company's word-of-mouth and visual marketing continues to shine with the mass consumer.
Apple goes beyond the "features for the money" approach of other digital music players. Buying an Apple product is now a cultural statement and provides a feeling of being in the "in crowd." Over and over again, there are arguably better products that try to compete with the iPod, but none have succeeded thus far because they cannot match that special feeling.
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