"All I want for Christmas is my two front teeth" ...and toys made in America.An article in today's Wall Street Journal (subscription still required) describes how domestic toy makers now have a possible leg up on the competition as consumers head into the holiday buying season. The few remaining domestic toy manufacturers are reportedly launching marketing campaigns aimed at showing consumers their all-American, all-safe wares.
Seems "Made in America" is once again a selling point, especially to parents looking to avoid toxic levels of lead paint that have prompted four major toy recalls in recent months. All of the toys recalled have come from China, manufactured for major toy companies such as Mattel Inc. (NYSE: MAT).
Barbie is inviolate. Girls since the beginning of time (let's be clear: time didn't start, toywise, until the Barbie) have begged for Barbies, and no more time more loudly and earnestly than at Christmas. Even my four-year-old, mud-puddle-jumping, super-hero-adoring son wants a Barbie.
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