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Although Toyota Motor Corp. (NYSE: TM) has bypassed the now-out-of-bankruptcy General Motors as the largest automaker in the world, many of its cars in the U.S. market are, well, boring. It's true that fuel efficiency is now top-of-mind on the U.S. auto buyer's agenda, but the love for fast sports cars has never gone away. It's just been suppressed.
The new Camaro from GM is proof -- it's affordable, sexy, and a true sports car in its modern glory. It is amazing what having a desirable car can do for an automaker's image, even though one car does not make a company (far from it).
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