Although Toyota Motor Corp. (NYSE: TM) has created specific marketing companies to help it stir up more consumer interest in vehicle purchases in the U.S., the world's largest automobile company now wants to spend as much as $1 billion in the fourth quarter of this year to bump up sales as much as possible.

Not only that, but the auto company is adding two more hybrid Prius models and is enhancing the margins its dealers receive. Will all of this add up to a large rise in Q4 sales for the automaker? As signs continue to sprout up that the economic recession is nearing an end, customers may start flocking to non-U.S. cars in Q4 now that the "Cash for Clunkers" parade has ended gas efficiency continues to top of the lists of customers shopping for a new car this fall and winter.

Unlike Commissioner Gordon who can send out the Bat signal to call his helpmate against crime, there is nothing investors can do to summon aid in times of stress. They have to go it alone. But they can be armed with intelligence that helps. Here are few of the most prominent data points that will make a difference for all stocks, a macro perspective that should make navigating the stock market highway a little easier.

However, taken on a one-time basis, these aren't going to solve the mystery that is the market. Rather, data has to show a trend before it can be used. Even then, a trend stops and another begins. So even though the trend can be your friend, it can just as easily turn and become your enemy. As they used to say on Hill Street Blues: Be careful out there.

Yesterday, Toyota Motor Corp. (NYSE: TM) announced that it will launch a voluntary safety recall with the National Highway Traffic Safety Administration (NHTSA) that will impact roughly 96,000 Toyota and Scion vehicles sold in the U.S. thanks to possible brake problems.

The problem occurs in extremely cold temperatures in the 2009 and 2010 Toyota Corolla and Corolla Matrix, along with the 2008 and 2009 Scion xD vehicles, all of which come equipped with 1.8 liter engines. Toyota will notify vehicle owners from 19 affected states in early September 2009. Toyota dealers will install a newly designed intake air connector to correct the problem.

Even with the cash-for-clunkers program in full effect, demand for new automobiles is the lowest it's been in years. This has heightened competition among automakers, who are being forced to both improve their products and discount their prices. Consumers in the market for a new 2010 vehicle may be treated to a discount.

Toyota Motor (NYSE: TM), for example, plans to introduce a less expensive Prius, and the 2010 Nissan (OTC: NSANY) Sentra will see its sticker price drop by anywhere from $130 to $1,080, based on the features the buyer opts for. Other vehicles that will hit the showroom floors at a discount include the Mercedes-Benz E350 mid sized sedan and the Lexus RX 350, discounted by $3,300 and $700, respectively.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) reported better-than-expected Q2 results, sending shares higher.
• Blackstone Group (NYSE: BX) said it swung to a Q2 profit despite a dearth of leveraged buyouts.
• CBS Corp. (NYSE: CBS) Q2 earnings declined but still topped estimates, sending shares higher.
• Coinstar Inc. (NASDAQ: CSTR) reported stellar Q2 results driven by its the popularity of RedBox.
• Clorox Co. (NYSE: CLX) posted solid Q4 earnings but said revenues were flat due to currency effects.
• Duke Energy Corp. (NYSE: DUK) lower Q2 earnings beat expectations by a penny but revenue fell short.

A report today in The Wall Street Journal (subscription required) says that Starbucks Corp. (NASDAQ: SBUX) is delving into the "lean" manufacturing techniques employed by the likes of Toyota Motor Corp. (NYSE: TM). Scott Heydon has been named the coffee company's new "vice president of lean thinking," and he's visiting Starbucks joints around the country to help eliminate wasteful movements by the chain's baristas.

Yes, that's right. Under Heydon's aegis, baristas are encouraged to economize their motions to maximize how quickly they can whip up one of the chain's signature drinks. "Motion and work are two different things," he explained to the Journal. "Thirty percent of the partners' time is motion; the walking, reaching, bending." If the process can be streamlined to include less motion, therefore, Starbucks could theoretically churn out more coffee confections in less time, and possibly with fewer workers.

Who said big oil was a dying business? Fortune has released its Global 500, their "annual ranking of the world's largest corporations," and topping the charts is Royal Dutch Shell (NYSE: RDS.A), which, much like a Mariah Carey song, bumped up into the coveted number-one slot after some time at number three. The Netherlands-based oil company trumped its U.S. rival, Exxon Mobil (NYSE: XOM) by $15 billion in sales and saw its revenue spike nearly 29% from 2007.

Speaking of Exxon, the company once again had a tiger in its tank, ranking number two in the world as oil futures bounced around in a nearly $100-dollar range, hitting $146 per barrel at its heights.

Quarterly earnings could be up year-over-year by the fourth quarter. A low threshold for improvement, as a result of last year's Q3 financial meltdown, could set the stage for the appearance of a recovery, but the ride from here to there will be a difficult one.

Data from Bloomberg and S&P suggests that profits for stocks comprising the S&P 500 Index may be down 21% next quarter. It's still a double-digit blow, but a better result than Q2's estimated 34% -- and far ahead of Q1's 60% year-over-year fall in profits. The driver of a recovery, however concealed by low expectations, is likely to be a combination of unemployment and consumer spending. Last month, we saw unemployment reach a 26-year high, putting obvious constraints on purchasing.

Auto sales continued to drop in June, but we are starting to see signs that sales may be beginning to stabilize a bit.

The auto industry is still in deep trouble. It is going to take a while before things get back to normal, but before things can even start to improve, they have to stop worsening, and that's what may be happening.

Ford (NYSE: F) is the last of the "Big" Three standing on its own two feet. Chrysler and General Motors (OTC: GMGMQ) are on crutches supplied by the federal government. While they're both still upright, those crutches are mighty expensive (the government will own 60% of GM when it emerges from bankruptcy).

Speaking of bankruptcy, Chrysler is already on the other side and now a partner with Fiat. That was perhaps the fastest legal action ever seen. Usually bankruptcy takes between 18 months to two years before a new company emerges.

Every global automaker is facing sliding sales, employee layoffs and plant re-tooling in the midst of a massive and lasting shift in consumer buying habits (especially in the United States). Honda Motor Co. (NYSE: HMC) -- while not hurting as much as American domestic manufacturers -- has seen drops in year-over-year auto sales. Still, the Japanese automaker will be lowering purchasing incentives as it believes there is a recovery coming soon to its sales.