Despite solid performance from the internet-brokerage space, shares of TradeStation (NASDAQ: TRAD) have struggled over the last six months. TradeStation is a very unique broker because it offers traders the ability to automate and backtest their trading strategies.
TradeStation's stock is undervalued even though it has strong growth potential, positioning in a hot sector, and a new product that has the potential to serve as a catalyst in the next few quarters.
TradeStation currently trades for 17x earnings -- a multiple that is currently below the industry average of 22x earnings, the multiple of both TD Ameritrade (NASDAQ: AMTD) and Charles Schwab (NASDAQ: SCHW). While skeptics point to the lowly multiple of 15x earnings on ETrade (NASDAQ: ETFC), I counter their arguments with the simple fact that the company's balance sheet is loaded with debt.
Tradestation posts
FeedTradeStation: Time to buy
Analyst initiations 7-12-07: CELG, CLS, FLEX and SANM
MOST NOTEWORTHY: Celgene (CELG), Flextronics (FLEX), TradeStation (TRAD) and Assisted Living Concepts (ALC) were today's noteworthy initiations: - Jefferies is positive on Celgene (NASDAQ: CELG) over the longer term given the company's robust earnings growth potential and strong cash flow prospects, and started shares with a Buy.
- Flextronics (NASDAQ: FLEX) was assumed with a Buy rating at Banc of America, who called the proposed acquisition of Solectron (SLR) a positive.
- Friedman Billings believes TradeStation's (NASDAQ: TRAD) unique platform differentiates it from the competition and gives it a sustained advantage, starting shares with an Outperform.
- Ferris Baker Watts initiated Assisted Living (NYSE: ALC) with a Buy rating, calling shares attractive...
- Banc of America assumed Benchmark Electronics (NYSE: BHE) and Flextronics with Buy ratings as well as Celestica (CLS, target $6), Plexus (NASDAQ: PLXS), Solectron, Sanmina-SCI Corp (NASDAQ: SANM) with Neutral ratings.



