As the name implies, TreeHugger.com is the place to get "green news, solutions, and product information."And now the company is getting some green from Discovery Communications – that is, in a buyout. The terms have not been disclosed (but the rumors have the purchase price between $10 million to $15 million).
TreeHugger.com is in the form of a blog. But there are also videos, newsletters and user generated content areas.
And it's a popular destination. In June, there were 3.6 million pageviews and 1.94 million unique visitors. Even Oprah Winfrey is a fan.
TreeHugger.com also has some good-natured humor. According to the site: "TreeHuggers know that you don't need to run off to live with the wolves to contribute to the betterment of Mother Nature. (We do, however, prescribe this to anyone with strong urges to pursue cave art and moon howling). TreeHuggers live in the 21st century, make quotidian decisions, consume, have fun and maintain their aesthetic je ne sais quoi."
Oh, and TreeHugger.com has no issue doing some dealmaking, either.
And, if you want to check out some more recent M&A deals, click here.
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.
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