Twilight posts
FeedPosted Jan 26th 2009 12:25PM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Viacom (VIA), Sony Corp ADR (SNE), News Corp'B' (NWS), Film
Sony (NYSE: SNE) had a great weekend at the domestic box office. According to Boxofficemojo, two of the company's film products, Paul Blart: Mall Cop and Underworld: Rise of the Lycans, came in first and second, respectively, on the movie charts. This is the second weekend in a row at the top for Blart, and early estimates available at the time of this writing credit the comedy with $21.5 million for the three-day period. Underworld so far seems to have about $20.5 million in the bank, but whereas these are estimates, the numbers and rankings could change.
You've got to praise Sony for the marketing campaigns behind both features. The fact that Underworld virtually made as much as the more accessible comedy is pretty impressive to me. Those Underworld commercials were on all the right channels, and I bet they hit the demo that's still riding high from the success of Summit Entertainment's Twilight perfectly (in case you're not familiar, both pictures feature vampires). Twilight has so far grossed well over $180 million.
Time Warner's (NYSE: TWX) Gran Torino came in third, and Viacom's (NYSE: VIA) modest performer, Hotel for Dogs, was fourth. That latter picture has barked up (it's a tradition in the trade to use goofy puns when covering box-office results, sorry) a total of approximately $37 million at this point. Not too great, to be honest. But News Corp.s (NYSE: NWS) Slumdog Millionaire is moving up in the ranks thanks to the Oscar nominations surrounding it and a wider release pattern. It increased in rank to fifth place and has achieved a total tally of $56 million. Look for this one to hit $100 million.
Continue reading Sony's 'Paul Blart' can't be stopped
Posted Dec 15th 2008 8:41AM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Walt Disney (DIS), News Corp'B' (NWS), Film
I had high hopes for News Corp.'s (NYSE: NWS) remake of one of my favorite sci-fi films from the 50s, The Day the Earth Stood Still. I'm not sure what everyone else was thinking, but I figured the film would take in at least $50 million at the opening weekend.
Unfortunately, according to early estimates at Boxofficemojo, Earth could only scare up around $31 million in its first three days at domestic theaters. In fact, compared to last year's I Am Legend from Time Warner (NYSE: TWX), which came out at about the same time, and was another remake of a famous cult sci-fi flick as well, it performed poorly as Legend, starring Will Smith, grossed $77 million in its debut weekend.
Keanu Reeves starred as the alien Klaatu in Earth. One has to wonder how the box-office dynamic would have changed if Will Smith was in the role. Of course, maybe the movie would have been more expensive to make (although I'm sure Reeves doesn't come cheap, either). I heard great word on the remake from a friend of mine who saw it over the weekend on an IMAX (NASDAQ: IMAX) screen and really enjoyed it. He was a bit surprised when I suggested that the film only pulled in around $30 million.
Continue reading 'The Day the Earth Stood Still' did not obliterate my expectations
Posted Dec 9th 2008 2:40PM by Michael Rainey (RSS feed)
Filed under: Consumer experience, Presidential elections, Headline news
This post is part of AOL Money & Finance's Best & Worst in Money 2008 feature.
The great media circus that so richly illuminates American life is constantly producing new stars to dazzle us, and this year has been no exception. In addition to the usual offerings from television (Tina Fey), sports (Michael Phelps) and books and film (Stephanie Meyer), 2008 saw new stars emerge from the presidential election (Sarah Palin) and the spectacular and ongoing financial crisis (Neel Kashkari). Of course no one knows what 2009 will bring, but we can be sure of one thing: that each of these new stars will likely try to cash in on their new-found celebrity in the new year.
Tina Fey has been fairly well known for several years, first as the head writer and Weekend Update host on Saturday Night Live, then as the creator and star of the critically acclaimed show 30 Rock. However, she ascended to a higher level of celebrity with her dead-on impersonation of Republican vice presidential nominee Sarah Palin. (It's so good that if you search for the phrase "dead-on impersonation" on both AOL and Google, the first results that come up are clips of Fey doing her Palin shtick.) There was a lot of debate about whether Fey hurt or helped Palin, but it's pretty clear that all of the attention helped Fey enormously, making her one of the most famous female comedians in the U.S. Look for more TV and film deals for her in 2009.
Continue reading Best & Worst in Money 2008: Broke out in 2008 and will cash in the most
Posted Dec 8th 2008 9:53AM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Walt Disney (DIS), Viacom (VIA), News Corp'B' (NWS), Film, Marvel Entertainment (MVL)
According to Boxofficemojo, holiday cheer is currently ruling the silver screen. Time Warner's (NYSE: TWX) Four Christmases was number one at domestic theaters this past weekend with an estimated haul of $18 million. This is the movie's second weekend out, and it's the second time that it captured the top slot. What gives? Seriously. Is the movie that good? I expressed similar sentiment last week about the flick. I guess congratulations are in order for Time Warner and its marketing machine.
And I continue to be surprised by Summit Entertainment's Twilight. The teen phenomenon doesn't seem as phenomenal to me anymore. It came in second over the weekend, and its cumulative gross now stands at slightly under $140 million. Is it me, or were you thinking that Twilight would have snared over $200 million by now?
And just to prove that all my expectations are being turned upside down, let me say that I thought Disney's (NYSE: DIS) Bolt would have surely made it past the century mark by its third weekend at the multiplex. Not even close. Right now, Bolt has close to $80 million in its dog bowl (hey, I had to come up with one goofy pun, right?). By comparison, DreamWorks Animation's (NYSE: DWA) Madagascar: Escape 2 Africa, which is distributed by Viacom (NYSE: VIA), has grossed about $165 million after its fifth weekend at bat.
Continue reading I can't believe 'Four Christmases' is #1 again
Posted Dec 1st 2008 9:09AM by Steven Mallas (RSS feed)
Filed under: Time Warner (TWX), Walt Disney (DIS), Sony Corp ADR (SNE), News Corp'B' (NWS), Film
Did anyone see this coming? Honestly, I didn't think that Time Warner's (NYSE: TWX) Four Christmases, starring Vince Vaughn and Reese Witherspoon, would be the number-one movie over the five-day Thanksgiving time period. According to preliminary data at Boxofficemojo, the holiday flick took in more than $46 million at domestic theaters for the Wednesday-through-Sunday frame. I've seen the ad campaign for Christmases, and I have no intention of taking in a screening of it. I guess it was the right product at the right time.
Summit Entertainment's Twilight came in second with $39 million. Considering how hyped up this one was, and how much of an ardent following it seems to possess, frankly, I'm surprised. Where were all the teens to push this to the top of the heap? They were certainly available to pack the theaters. And those who saw it during its debut weekend had ample opportunity to engage a repeat viewing or two. Still, at a reported budget of about $37 million, the project should be profitable for Summit Entertainment (I wish I knew how much was being spent on marketing, though). It's total take so far is approaching $120 million.
Bolt from Disney (NYSE: DIS) was third with $36 million. So far, its total gross stands at almost $67 million. I'm disappointed that the cartoon isn't closer to $100 million by now. I mean, this is the Disney brand we're talking about. Plus, Bolt could be considered a test of both John Lasseter's hit-making skill and of the value of the Pixar purchase (as I alluded to in a previous piece). I expected more from this one, and I'm sure Disney execs were counting on a higher gross by this point as well (no matter what they will say in public).
Continue reading 'Twilight' not tops over Thanksgiving holiday -- surprised?
Posted Nov 24th 2008 11:26AM by Steven Mallas (RSS feed)
Filed under: Walt Disney (DIS), Viacom (VIA), Sony Corp ADR (SNE), Film
On Saturday of this past weekend, I was discussing the domestic box-office potential of Summit Entertainment's Twilight with a friend of mine (we didn't discuss the ranking potential since one didn't need to be a clairvoyant to see a first-place showing in the film's immediate future).
I initially proffered a $100 million take in terms of a prediction, but then backed down and decided that $80 million might be more like it. I wasn't sure if Twilight, even with all its hype, could possibly propel itself to a number that was recorded in three digits. Well, in an overall sense, I was completely wrong. Although the movie didn't make $100 million, I still obviously thought that it was stronger than it turned out to be.
According to published estimates from Boxofficemojo at the time of this writing (final numbers are due later), Twilight pulled in around $70 million. Don't get me wrong, that's a big take, and the movie did beat Sony's (NYSE: SNE) Quantum of Solace, which came in second. But, according to the daily estimates, the Friday-through-Sunday numbers show a decidedly negative trend.
It's interesting, too, because when I saw the $35 million Friday figure, I really thought that something higher than $70 million would be the end result. On Saturday, however, Twilight's take dropped over 40% when compared to its opening day, and on Sunday, the drop was almost 35% compared to Saturday.
Continue reading 'Twilight' flies to the top of the box office
Posted Nov 17th 2008 11:00AM by Steven Mallas (RSS feed)
Filed under: Walt Disney (DIS), Viacom (VIA), Sony Corp ADR (SNE), Activision Inc (ATVI), Film
I think we all knew which film would come out on top this past weekend. Sony's (NYSE: SNE) new James Bond adventure, Quantum of Solace, grossed an estimated $70 million at domestic theaters over the last three days according to Boxofficemojo. Excellent showing, Jimbo. As far as I'm concerned, though, I think you have to give the number-two film even more credit.
DreamWorks Animation (NYSE: DWA) and its distributor, Viacom (NYSE: VIA), need to be given major kudos for their work on Madagascar: Escape 2 Africa. The first Madagascar took in about $193 million in total at the domestic box office back in 2005. It was released during the summertime. The sequel is definitely going to hit $200 million. This past weekend it took in roughly $36 million, and its total stands at approximately $118 million. With the Thanksgiving holiday still to come, I figure there will be plenty of business for DreamWorks Animation's cartoon.
The wild card here is Disney's (NYSE: DIS) Bolt project. That one will do well, judging by the commercials I've seen so far. How much thunder will it steal from the second Madagascar when it is released this Friday? A lot, I think. Still, I'll keep to my $200 million prediction. I believe there will be enough discretionary dollars left for both cartoons.
Continue reading More than a quantum of success for James Bond and DreamWorks Animation