U.S. Bancorp (USB) has approved a 150% increase in the dividend rate on U.S. Bancorp common stock to 50 cents on an annualized basis, or 12.5 cents on a quarterly basis. April and June option implied volatility of 30 is near its 26-week average of 29, according to Track Data, suggesting nondirectional price movement.

Wells Fargo (WFC) announced a special Q1 cash dividend on its common stock of 7 cents per share, together with the 5 cent per share dividend. April put option implied volatility is at 33, July is at 35, near its 26-week average of 34, according to Track Data, suggesting nondirectional price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

The earnings season ramps up this week. Analysts polled by Thomson Reuters foresee strong reports from such big names as Apple (AAPL), eBay (EBAY), IBM (IBM), General Electric (GE), Google (GOOG), Schlumberger (SLB) and Southwest Airlines (LUV). And fast on the heels of last week's big earnings beat from JPMorgan Chase (JPM), there will be plenty more results from the financial sector to peruse this week.

Among the financials expected to post double-digit earnings growth this week are Capital One Financial (COF), Morgan Stanley (MS), SLM Corp. (SLM) and U.S. Bancorp (USB), but the week's biggest earnings winner may be Wells Fargo (WFC).

Analysts seem to be lining up to upgrade U.S. Bancorp (USB). UBS upgraded the stock from a Neutral to a Buy yesterday, and FBR Capital jumped on the band wagon today with an upgrade from a Market Perform to Outperform.

The only difference in the outlooks for U.S. Bank from these two firms is UBS sees the stock rising to $29, while FBR Capital sees it rising to only $28 -- the high level U.S. Bank saw in mid-April before turning around and falling with the rest of the market.

I, too, like U.S. Bank's prospects in the future. As Congress continues to take teeth out of the financial reform legislation to try and find a way to get 60 votes in the Senate, future prospects for the financial industry continue to look better and better. And since the prospect of a heavier regulatory hand is already priced into these financial stocks, U.S. Bank looks like it could rebound quite nicely as traders adjust positively to watered-down reforms.

• JPMorgan Chase (JPM): earnings of 74 cents per share; expectations for 60 cents per share
• Citigroup (C): a loss of six cents per share; expectations for a loss of 33 cents per share
• Goldman Sachs (GS): earnings of $8.20 per share; expectations for earnings of $5.20

Analyst upgrades:

• UBS upgraded Apple (NASDAQ: AAPL) to Buy from Neutral and raised its target to $265 from $170, citing higher iPhone expectations, new partnerships, and likely upward revisions to Street estimates driven by gross margins.
• Wells Fargo upgraded Comcast (NASDAQ: CMCSA) to Outperform from Market Perform. The firm views a possible deal between end General Electric's (NYSE: GE) NBC Universal positively, as it thinks NBC will provide higher-margin growth for Comcast.
• Janney Montgomery upgraded Michael Baker (AMEX: BKR) to Buy from Neutral after the company completed the sale of its Energy business. The firm raised its target on shares to $46 from $40.
• Jefferies assumed coverage of Endo Pharma (NASDAQ: ENDP) and upgraded the stock to Buy from Hold. The firm cites valuation, a strong base business, and solid cash flow for the upgrade, and has a $30 target price on shares.
• Marten Transport (NASDAQ: MRTN) was upgraded to Overweight from Equal Weight at Stephens.
• U.S. Bancorp (NYSE: USB) was upgraded to Outperform from Market Perform at Keefe Bruyette.

If Bush's change-up marks the bottom, then WFC is the slugger that hit the ball back over the fence. Can one report from one bank make a difference? Yes it can, if people read it as a sign of things to come. At the same time, the capitulation I describe in IndyMac (IMB) turns to dust is another sign that we may be at the turning point.

For more earnings forecasts, see Peter Cohan's Earnings expectations for 10 banks tell a mixed story.

Thomson Financial expects U.S. Bancorp (NYSE: USB) to earn $0.59 when it announces its fourth-quarter earnings on January 15th. That's 11% below the same period in 2006, when it earned $0.66.

U.S. Bancorp is a Minneapolis, MN-based bank operating in four lines of business: Wholesale Banking, Payment Services, Wealth Management and Consumer Banking. In the last year its revenues were $13 billion and its net income totaled $4.5 billion. Its stock has lost 15.8% of its value in the last year and it trades at a P/E of 11.7.

It has a mixed track record of delivering actual earnings vs expected ones. In the second quarter of 2007, it fell 3% below expectations and in the third quarter it beat by 1.5%. My hunch is that it will miss by a little.

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in U.S. Bancorp securities.

Earlier in the week I talked about action some money market funds were having to take to protect their value and avoid having to "break the buck" thanks to the problems in the mortgage market. The Wall Street Journal reports today that the number of money market funds admitting to trouble is increasing {subscription required]. Today's story focuses on FAF Advisors, a unit of U.S. Bancorp (NYSE: USB) , which operates the First American Prime Obligations Fund. This fund posted a notice on its website that alerts its investors to the fact that the fund "entered into an agreement that provides that if a loss is realized on the notes issued by Cheyne Finance LLC, an affiliate of FAF Advisors will contribute capital to the fund, up to the amount of the loss, in an amount necessary to preserve the fund's price at $1.00 per share and to preserve the fund's AAA rating."

Cheyne Finance LLC is an SIV that went into receivership, so that's the one most are focusing on publicly, but as I've discussed before many money market funds hold assets from other SIVs in trouble. Five other fund groups that have moved to protect their funds or developed a plan under agreement with the SEC include Bank of America's (NYSE: BAC) Columbia Management Group, Credit Suisse Asset Management,. Wachovia's (NYSE: WB) Evergreen Investments, SEI Investments Co. and STI Classic Funds. Other funds that held Cheyne-related assets in recent SEC filings include Valic II Company fund, offered by a unit of American International Group, and RiverSource Cash Management fund.

• Telik Inc's (NASDAQ: TELK) January option implied volatility collapsed after disappointing data. Telik was recently down $11.47 to $4.79. TELK Phase 3 trails related to its cancer drug Telcyta (treatment for non-small cell lung cancer & ovarian cancer) "did not achieve statistically significant improvement in overall survival." JANY & STFL downgraded Telik to sell. Telik's January option implied volatility was at 85, according to Track Data, below a level of 215 from last week, suggesting decreasing risk.
  

• Eli Lilly's (NYSE: LLY) January 55 calls were active on 6,163 contracts as Lilly rallies. Eli Lilly recently rallied .43 to $51.77, after a Court of Appeals for the Federal Circuit in Washington, D.C. ruled its 2011 Zyprexa patent was valid. Lilly faced pressure last week on documents leaked to the NY Times indicating Zryprexa (schizophrenia treatment) had understated weight gain and diabetes risk. Lilly's Zyprexa accounts for approximately 25% of Lilly's sales & 50% of its EPS. Lilly's January option implied volatility of 19 was near its 26-week average of 19, according to Track Data, suggesting non-directional risks.
  

• U.S. Bancorp's (NYSE: USB) calls active on company going ex-dividend on 12/27/06. USB goes ex-dividend on 12/27/06, paying a dividend of .40 cents. USB total intra-day call option volume was heavy on over 962,946 contracts, according to Track Data. Heavy call volume was attributable to traders hoping to take advantage of option exercises, call pricing discrepancies and low option transaction commission fees.