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An interesting situation developed this week in Florida, where Heir Jordan (Michael's son Marcus) cost the University of Central Florida (UCF) its $3 million sponsorship with Adidas. Marcus felt it necessary to wear Nike (NYSE: NKE) basketball shoes, since they were his father's Nike Air Jordans.

Jordan took to the court in an all-white pair of Nike Air Jordans, which differed from the school's normal black-and-white Adidas basketball shoes. Jordan wore ankle braces with the Adidas logo displayed, but this was a cursory move made to placate Adidas. In fact, the move may have been made so he could say that he was wearing Adidas, just not the shoes. Quite honestly, there is a little soap opera surrounding the situation, so let's take a deeper look.

Continue reading JockStocks: Some thoughts on the Marcus Jordan/Central Florida/Adidas situation

JockStocks: Some thoughts on the Marcus Jordan/Central Florida/Adidas situation originally appeared on BloggingStocks on Fri, 06 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.

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