Stocks started out strong in the early indication this morning but then went limp after economic data showed that perhaps housing isn't quite as robust as many were hoping and as University of Michigan's consumer sentiment was lower than expected. Today's wishy washy trading gave no real directional feel for the closing bell until the last 20 minutes of the day.

Here were today's unofficial closing bell levels:

Dow 10,324.89 +3.86 (0.04%)
S&P 500 1,104.51 +1.58 (0.14%)
Nasdaq 2,238.26 +4.04 (0.18%)

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The next month is the one that matters most to the retail sector. It will dominate the conversation when Q4 and full-year financials are reported. A strong Black Friday brought with it concerns that momentum will fade, but opportunity is not dispensed equally. Some retailers will come through the season better than others, and industry experts have already chosen their favorites.

Michael Dart, senior partner at Kurt Salmon Associates, says, "We are seeing a paradigm shift in the way consumer interprets value and what they are looking for." The winners will do more than pitch deep discounts to convince consumers to part with their hard-earned cash.

One stock that I think has traded irrationally is Deckers Outdoor Corp. (NASDAQ: DECK).

Shares of the UGG and Teva footwear company had fallen to $80 per share in late October, but lost nearly 50% of its value from there in November.

Considering that the company increased guidance on Oct. 23, this move made little sense.

When I last wrote about DECK in July, shares were trading for more than $100, but well off their highs above $160. At that time, I suggested that investors resist the urge to buy the beaten-down stock, no matter how tempting.

It wasn't that I didn't believe in the potential of the company. Instead, the macro picture being as it was at that time suggested waiting for a better entry point. I thought below $80 would make sense.

I was right about waiting, although I did not think the stock would sink to less than $50 as it did in late November. Obviously something was amiss given that DECK's performance was quite stellar.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Crocs, those ubiquitous colorful rubber clogs you either love or hate, are perhaps on the road out as a fad. But don't blame the fashion police: blame company shenanigans and a spate of bad PR.

Recent news reports about their safety (Japanese children have reportedly been hurt riding on escalators in their rubber shoes) have only added to the company's woes.

Crocs Inc. (NASDAQ: CROX) has seen its share price plummet in recent months, reaching an all-time 52-week low after announcing it would adjust its first quarter guidance sharply downward. The company recently shut down its rubber plant in Quebec City due to the slowdown in U.S. retail orders. The guidance adjustment shocked analysts, and the stock began to melt like, well, like rubber. Indeed, this once darling of Wall Street has been brought low from all sides. My colleague Zac Bissonnette follows the company closely, (although I doubt he owns a pair himself) and recently wondered why the company wasn't addressing its safety concerns in its 10K.