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Last month, I mentioned how Ben & Jerry's -- a unit of Unilever ADR (NYSE:UL), was honoring Stephen Colbert with his very own ice cream flavor. The whimsical ice cream makers have now launched another celebrity-linked flavor - Willie Nelson's Country Peach Cobbler, which swirls peach ice cream with cinnamon sugar shortbread pieces.

Unfortunately for fans of the friendly face behind Farm Aid, the first taste will be somewhat delayed. The company is recalling roughly 250,000 pints of the new flavor because containers packed on January 23-24 and February 8-9 failed to list wheat as an ingredient, making it dangerous for those with a wheat allergy.

Meanwhile, an envious Mr. Colbert may have a case of the schadenfreude. Reacting to news that Nelson also has a new flavor named in his honor, the Colbert Report host asked "What is it made out of? Shredded tax forms and hash?" Nelson is scheduled to appear on Colbert's program tonight.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

Willie Nelson ice cream and Colbert filled with envy originally appeared on BloggingStocks on Tue, 20 Mar 2007 10:09:00 EST. Please see our terms for use of feeds.

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