The domestic box-office estimates for the July 4th holiday weekend are in. According to Boxofficemojo, at the time of this writing, the results are too close to call. Both Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen and News Corp.'s (NASDAQ: NWS) Ice Age: Dawn of the Dinosaurs are credited with the same amount of money: $42.5 million. Boxofficemojo is giving Dinosaurs the edge for now and calling it the top movie, presumably because the per-theater average for the computer cartoon is slightly higher.

I previously discussed News Corp.'s strong opening with Dinosaurs, but unfortunately, I'm not so sure the movie lived up to it. When the second Ice Age was released back in 2006, it scored $68 million in its three-day debut weekend. Dinosaurs didn't do as well, but let's take into account the film's Wednesday opening, and tally up the gross for the five-day period, since some of the excitement that might have been reserved for the weekend could have been spread over the mid-week showings. Even by that standard, as of the current estimate, Dinosaurs has taken in a little less than the second Ice Age.

News Corp.'s (NASDAQ: NWS) new computer cartoon, Ice Age: Dawn of the Dinosaurs, had a strong domestic debut this past Wednesday. It opened with $13.8 million on that day, which represents a record-breaking performance for an animated feature released in the middle of the week. Now, just recently, I mentioned how I hate it when Hollywood promotes the breaking of a record. It tends to be very qualified. This situation is no different. Still, I'll give credit where credit is due. Dinosaurs is doing well so far.

We'll have to see how the weekend ultimately treats the new feature. The competition is stiff. It's the July 4th holiday, and Viacom (NYSE: VIA) is out there with Transformers: Revenge of the Fallen. Thankfully, News Corp. won't have too much to worry about from Disney's (NYSE: DIS) Pixar cartoon Up. As can be seen by a Boxofficemojo chart, the excitement surrounding Up has faded. News Corp. was naturally counting on this to happen by this point in time.

Disney (NYSE: DIS) programmed a new movie recently on one of its prime media assets. The film, titled Princess Protection Program, debuted on the Disney Channel and stars a young actress named Selena Gomez. The casting choice was no accident. Because Disney tries to be as synergistic as possible (the company is generally good when it comes to the science of synergy, although there are certainly opportunities for it to be even better), the Mouse made sure to use Gomez since she is the popular star of another Disney Channel program called Wizards of Waverly Place, a project meant to capture at least a little of the Harry Potter magic.

Well, Viacom's (NYSE: VIA) Transformers: Revenge of the Fallen took command of the domestic box-office weekend. No surprise after observing what the film did last Wednesday when it opened. According to Boxofficemojo, Fallen, as of early estimates, grossed $112 million during the three-day period starting Friday. The film has taken in over $200 million so far once the days leading up to the weekend are added in. Excellent business. Especially considering that the sequel is doing better than its predecessor at this point, according to a comparison chart (this chart includes a comparison with Iron Man as well, so just focus on the Transformers franchise).

Growth. You've got to love it. I'm sure Viacom does. Disney (NYSE: DIS) isn't doing badly, either. Although not a huge hit, The Proposal did respectable business. It came in second with $18 million. It should eventually reach $100 million.

So, earlier in the week, I discussed Michael Bay and his freak-out with Viacom, Inc. (NYSE: VIA) over the marketing quality on his latest film, Transformers: Revenge of the Fallen. Turns out Mike had nothing to worry about.

This film is doing great. At the time of this writing, the film was estimated to have grossed over $60 million on its opening day, which was this past Wednesday. Now, I hate talking about the breaking of this record and that record. Hollywood loves to point out that Movie X achieved the highest gross for a film released on a cloudy day in late September when the moon was full and a new supernova was spotted in the constellation of Cygnus. I'd rather talk about how much profit was achieved, and how much return on capital was recorded (too bad media companies don't have to reveal such data). Nevertheless, I'll give Viacom and Fallen credit. It apparently scored the biggest Wednesday opening ever, and it should theoretically have a great weekend, assuming word of mouth is good. So far, I've only heard superlative things about this particular piece of celluloid, and I know of one person who immediately consulted her cell phone to schedule a time to see the picture with her friends when she heard how awesome it was.

The Reporter article, which talks about the TMZ.com post that brought an email Bay wrote in May to the world's attention, says that Bay believes the quality of the marketing support so far on the second Transformers is way below par. He feels no buzz equity surrounding the movie. He doesn't think that an appropriate zeitgeist of support has been synthetically manufactured by the powers that be at Paramount. And he wonders if it might have to do with money: "I cannot figure if this is a cash issue with your company?" Further, he proffers: "Right now we are not an event. We are just a sequel, which is different."

Viacom, Inc. (NYSE: VIA), a media company that competes with entities such as The Walt Disney Company (NYSE: DIS), General Electric Company's (NYSE: GE) NBC Universal, and Time Warner, Inc. (NYSE: TWX), held its annual shareholder meeting last week. An article from The Hollywood Reporter recounted a few tidbits from the gathering.

As you can imagine, the CEO, Philippe Dauman, was pretty happy about the company's stock performance. He pointed out that it has been strong against the broader market this year. While that might be comforting, the longer-term performance of Viacom shares has not been so rosy.

Every few months, it seems, we get an article or two that says Disney (NYSE: DIS) might be a buy. TheStreet.com issued an upgrade on the stock based on several metrics. SmartMoney believes Disney might be a great company for the summertime.

When it comes to Disney, every investor has to be careful. Take every analytical article with a grain of salt. Why? Because even though the fundamentals might be good on the company from a valuation standpoint, Disney's stock has disappointed investors many times in the past. As a long-term shareholder, I know what I'm talking about. And many other pundits have made the same observation: Disney always seems to be cheap to someone at any given time.

It was a busy weekend at the box office. The Memorial Day holiday period is a time when studios try to set a good financial tone for their summer slates.

And it looks like News Corp. (NASDAQ: NWS) is the winner. The media company's Night at the Museum: Battle of the Smithsonian project, starring Ben Stiller, grossed an estimated $53 million at domestic multiplexes over the past three days according to Boxofficemojo. That was a good performance. The first Night at the Museum took in $30 million in its first three days of release back in Christmas 2006.

I was surprised that News Corp. came out on top. Did anyone out there think that Terminator Salvation, from Time Warner (NYSE: TWX), wouldn't be number one?

Last week's number-one picture, Star Trek, had to yield to a newcomer this week. Angels & Demons, distributed by Sony (NYSE: SNE), took the top spot this past weekend at domestic theaters, according to Boxofficemojo. The movie is credited with $48 million as of early estimates.

Trek, distributed by Viacom (NYSE: VIA), came in second with $43 million. And I have to say, although I wasn't impressed with the movie's box-office debut, I thought that the second weekend was relatively strong. I expected a better than 50% drop for its sophomore frame. As of current data, Trek only shed roughly 40% of its opening gross. Good job (I still think the opening was weak, though). The film is close to the $150 million mark.

Viacom (NYSE: VIA) came out on top this past weekend with its new Star Trek film. According to early estimates from Boxofficemojo, the picture made roughly $72 million over the three-day period at domestic theaters.

If you include some early screenings, the total is closer to $76 million. Trek beat out such projects as Marvel's (NYSE: MVL) and News Corp.'s (NASDAQ: NWS) X-Men Origins: Wolverine, which came in second place, and Time Warner's (NYSE: TWX) Ghosts of Girlfriends Past, which took spot number three.

Marvel Entertainment (NYSE: MVL), whose colleagues include Sony (NYSE: SNE), News Corp. (NASDAQ: NWS), and Viacom (NYSE: VIA), issued its first-quarter report on Tuesday.

The market liked what it saw. That's because the comic-book concern beat analyst estimates by a pretty significant margin. Hey, what else would you expect from the company that brought you Iron Man?

Marvel delivered 57 cents per share in income. According to analysts, Wall Street was hoping for 37 cents per share. Quite a surprise.

It was a great weekend for comic book fans. First, Saturday was Free Comic Book Day. I hope you were able to celebrate (I did!). Second, Marvel's (NYSE: MVL) X-Men Origins: Wolverine, licensed to and distributed by News Corp. (NASDAQ: NWS), opened on Friday.

As expected, it completely annihilated the competition (I would have said clawed the competition, but I'm sure that pun has already been done to death by now) at the domestic box office over the weekend.

Disney (NYSE: DIS), a media conglomerate that competes with CBS (NYSE: CBS), Viacom (NYSE: VIA), Sony (NYSE: SNE), and Time Warner (NYSE: TWX), will report fiscal second-quarter earnings on Tuesday, May 5. And it appears that investors should be prepared for a significant decline in the bottom line. Analysts believe that income may drop by over 30% to $0.40 per share. Yep, those magical days of profit growth are, for the time being, a thing of the past.

And it's not difficult to understand why. Disney is battling a recession. Consumers aren't spending money. They need all kinds of promotions and discounts to get them to open their wallets. So, theme parks and consumer products are understandably challenged. And then there's the advertising recession. That affects Disney's media properties. DVD sales? They're not as robust as they used to be. All in all, this is not a great time to be a shareholder of the Mouse.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Bristol-Myers Squibb Co. (NYSE: BMY) Q1 profit fell despite strong sales of Plavix and Abilify.
• Check Point Software Technologies Inc. (NASDAQ: CHKP) was downgraded based on its guidance.
• Domino's Pizza Inc. (NYSE: DPZ) strong Q1 results were boosted by early debt retirement.
• DreamWorks Animation SKG Inc. (NYSE: DWA) strong Q1 results were driven by Madagascar 2.
• Endo Pharmaceuticals Holdings Inc. (NASDAQ: ENDP) Q1 results led to an analyst's downgrade.
• E*Trade Financial Corp. (NASDAQ: ETFC) widened its Q1 loss, sending shares sharply lower.