Sarah's story about the new McDonald's Godzilla-sized burger caused me to think about the last weekend I spent on a drive-around with a vegan friend. I came away with a new appreciation for how meat-centric our fast food industry is.
As we stood in line at Wendy's for a baked potato, I also thought about the impact of the film
Super Size Me, and wondered how McDonald's (NYSE:
MCD) might address customers looking for more healthful options.
Then I came across an article about the company's expansion in India. One look at the
Indian version of a McDonald's menu showed me that the corporation need only look east (or is it west?) for the answer.
Take, for example, the McVeggie, on the menu in Mumbai -- "Breaded fried vegetable patty consist of peas, carrots, green, beans, red capsicum, potatoes, onions, rice and seasoning. The burger also includes lettuce, eggless mayonnaise in a toasted sesame seed bun." Makes your mouth water, no? Vegans could also enjoy a McAloo Tiki, a potato and pea patty with 'special' sauce. (I wonder what would pass for special in Indian cuisine?)
Non-vegan vegetarians have an even greater selection, such as the Veg McCurry Pan, a "rich béchamel eggless sauce mixed with exotic vegetables like broccoli, baby corn, mushrooms, red capsicum and freshly baked on rectangular spiced bread with a cheese topping." Also on the menu is the Pizza McPuff, mixed vegetables (carrot, beans, pepper, onion and green peas) and mozzarella cheese in tomato sauce wrapped in a fry-pie shell.
I find it reassuring that, when and if we grown tired of our Sumo diet, McDonald's already has the food in production for a revised menu. All cows in favor, raise a hoof.