I read a piece over at the Los Angeles Times about the rapidity of changes going on within Disney's (DIS) studio system. As a shareholder, I'm hoping for the best, but I'm not expecting much. Sometimes it's better that way when it comes to the Mouse. Those who have owned the stock as long as I have know what I'm talking about.

The cited article discusses the moves being made by the new studio head, Rich Ross. He replaced the well-respected Dick Cook. Well-respected or not, Cook had to go. I concurred with CEO Bob Iger's perception that a change in leadership was necessary for the celluloid portion of the Disney business model.

Disney (DIS), the media company behind Mickey Mouse and Buzz Lightyear, and whose colleagues in the industry include CBS (CBS), General Electric's (GE) NBC Universal, News Corp. (NWS), Sony Corporation (SNE), Time Warner (TWX), and Viacom (VIA), reported results for Q4 and the full fiscal year on Thursday after the bell. While the bottom line came in ahead of expectations, I have to say that the release was disappointing to this shareholder.

Earnings on an adjusted basis for the quarter came in at 46 cents per share, higher than the number predicted by analysts. Unfortunately, as I go through the data, I don't think I'm too comforted by such income performance.

Disney (DIS), a media business that competes with Viacom (VIA), CBS (CBS), News Corp. (NWS), and General Electric's (GE) NBC Universal, will be talking up its fourth-quarter numbers on Thursday after the bell. Are you a shareholder? If so, are you excited? Well, don't get too excited, because we might not be getting any growth, even if the Mouse beats on the bottom line. According to Earnings.com, the call is for 40 cents per share versus the 43 cents per share made in the comparable period.

You know what, though? For the most part, I'm not so concerned with exactly how much Disney makes this quarter. I'm a shareholder, and I want to see management at least come in at the estimate, of course, but I'll be more interested in the conference call. Way more interested this time around, in fact.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• CBS Corp. (NYSE: CBS) reported that Q3 revenue was flat while earnings and cash flow declined.
• Clorox Co. (NYSE: CLX) reported better-than-expected Q1 earnings, helped by healthy gross margins.
• Comcast Corp. (NASDAQ: CMCSA) posted better-than-expected Q3 earnings with modest revenue growth.
• Dean Foods Co. (NYSE: DF) Q3 revenue missed estimates but earnings came in better than expected.
• Expeditors International of Washington Inc. (NASDAQ: EXPD) traded lower after its Q3 earnings miss.
• Garmin Ltd. (NASDAQ: GRMN) beat earnings estimates in the week after the Google Navigation launch.

Analyst upgrades:

• Oppenheimer upgraded Viacom (NYSE: VIA, VIA.B) to Outperform from Perform following the better-than-expected Q3 results to reflect an improving outlook for all the company's segments. The firm raised its target on shares to $36.
• Deutsche Bank upgraded C.R. Bard (NYSE: BCR) to Buy from Hold on expectations the company's underlying growth trends will improve. The firm raised its target on shares to $88 from $78.
• Wells Fargo upgraded Cognizant (NASDAQ: CTSH) to Outperform from Market Perform. The firm upgraded the stock after Cognizant reported better-than-expected Q3 results.
• Plug Power (NASDAQ: PLUG) was upgraded to Sector Perform from Underperform at RBC Capital.
• Digital River (NASDAQ: DRIV) was upgraded to Buy from Hold at Collins Stewart and to Overweight from Neutral at Piper Jaffray.
• Steris (NYSE: STE) was upgraded to Overweight from Equal Weight at Stephens.

Viacom (NYSE: VIA), a content player in competition with News Corp. (NASDAQ: NWS), Time Warner (NYSE: TWX), Sony (NYSE: SNE), and General Electric's (NYSE: GE) NBC Universal, issued Q3 numbers today. If we had a different market on our hands, I think the stock would have reacted better to the news. Revenues were down 3%, but adjusted income rose 25% to 69 cents per share. According to Bloomberg, the bottom line came in well ahead of estimates, which were pegged at 57 cents per share.

Sounds good, doesn't it? Well, the company's A shares are down slightly as I write this by about 0.6%, and the B shares are just about flat. Like I say, if the broader indexes were in an uptrend this afternoon, we probably would have seen a pop in the stock.

It was a triumphant weekend for Michael Jackson. And how fitting it was that the man who gave us the Thriller masterpiece saw victory during a weekend devoted to all things Halloween.

According to early estimates at Box Office Mojo, Michael Jackson's This Is It, distributed by Sony (NYSE: SNE), grossed about $21 million at domestic theaters, good for the top slot. The total tally for the film is over $32 million once the Wednesday opening is taken into account.

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

Time Warner's (NYSE: TWX) Where the Wild Things Are was number one over the past weekend at domestic theaters as of early estimates from Box Office Mojo. The film grossed well over $30 million. Coming in second was Law Abiding Citizen. If Wild Things wasn't in the market this weekend, that one definitely would have been tops at the multiplex. The revenge fest, from Liberty Capital Group's (NASDAQ: LCAPA) Overture Films, brought in $21 million.

Right on the heels of that project is the very cheaply made Paranormal Activity, courtesy of Viacom (NYSE: VIA). It made about $20 million. So far, Activity has generated over $30 million in total. And they say the little horror extravaganza cost less than $20,000 to produce!

According to The Hollywood Reporter, the advertising market could be ready for an upswing. Michael Morris, an analyst at UBS, is making a connection between improved sales at retail stores and a robust environment for commercials and the like. His reasoning is sound: if retail businesses are doing better, then they might want want to take advantage of new cash levels to invest in marketing initiatives aimed at bringing in traffic.

Indeed, the advertising industry has been in the dumps. Any good news is welcome. Media entities such as Disney (NYSE: DIS), Time Warner (NYSE: TWX), Viacom (NYSE: VIA), CBS (NYSE: CBS), News Corp. (NASDAQ: NWS), and General Electric's (NYSE: GE) NBC Universal, are counting on increased opportunities to sell their respective inventories at better prices.

General Electric's (NYSE: GE) studio division didn't have a great summer at the box office. This past weekend, though, the company's new comedy made waves at the box office.

According to Box Office Mojo, Universal's Couples Retreat, starring Vince Vaughn, took in about $35 million at domestic theaters as of early estimates, more than enough to capture the top slot. Sony (NYSE: SNE) took the next two spots on the chart with Zombieland, and the resilient cartoon Cloudy With A Chance of Meatballs, respectively. Don't get too cocky, though, Sony, because Disney (NYSE: DIS) was right behind you with its Toy Story 3D special release.

Analyst upgrades:

• Piper Jaffray upgraded Viacom (NYSE:VIA) to Overweight from Neutral to reflect the improving ad market and better ratings at key cable networks. The firm raised its target on shares to $35 from $29.
  
• Baird upgraded Research in Motion (NASDAQ:RIMM) to Outperform from Neutral on valuation as it views the recent weakness as a buying opportunity. The firm keeps an $84 price target on shares.
  
• Jefferies upgraded Usana (NASDAQ:USNA) to Buy from Hold as it believes direct selling companies have been gaining momentum. The firm raised its target on shares to $44 from $37.
• AK Steel (NYSE:AKS) was upgraded to Buy from Hold at Deutsche Bank.
  
• First Merit (NASDAQ:FMER) was upgraded to Perform from Underperform at Oppenheimer.
  
• Spectra Energy (NYSE:SE) was upgraded to Conviction Buy from Neutral at Goldman.

DreamWorks Animation (NYSE: DWA) received a nice gift from Goldman Sachs (NYSE: GS) today. The cartoon studio has been put on the institution's famous Americas Conviction Buy list, according to an article out on Reuters.

Goldman Sachs believes that the company should see a lot of prosperity in the next six months. The stock might even rise as high as $45 per share, if the price target is to be believed. The premium attached to 3-D movie tickets is part of the thesis here. As well as something else, something a lot more powerful: the franchise value of Shrek.

Via, the new instant coffee product from Starbucks Corporation (NASDAQ: SBUX), is making its debut Tuesday on the national stage.

The powdered java was already available in select markets, but the so-called ready brew is now being rolled out to all of the coffee chain's U.S. locations -- and CEO Howard Schultz promises it "will change the way people drink coffee."

Well, it's been an exciting month for the video-game industry. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) released The Beatles: Rock Band to the market. Nintendo (OTC: NTDOY) cut the price of the Wii in an effort to better compete with Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT). And rumors of consolidation in the industry are getting heavy. The buzz on some corners of Wall Street is that perhaps a major media conglomerate might want to take over THQ (NASDAQ: THQI).

According to The Wall Street Journal (subscription required), either Viacom or Time Warner (NYSE: TWX) might be interested in the publisher. There are plenty of reasons to believe this would be a logical move for either of those two. And there are plenty of reasons to suggest that buying THQ wouldn't make sense. I mean, take Viacom: wouldn't it rather concentrate on the Rock Band franchise? As for Time Warner, does it truly desire the hassle of integrating THQ? Right now, Time Warner's stock is in an upswing, and I don't think shareholders would want to ruin such momentum with the purchase of a software company that has been experiencing growth problems.