Video Professor has been running commercials during the trading day on CNBC: I saw one at 9:44 a.m. EDT. The ads offer a program called How to Buy and Sell on eBay (NASDAQ: EBAY).I'm told that these commercials have been on the air for awhile but they seem especially well-placed and relevant now. A year ago, the average viewer on CNBC (according to CNBC) was worth $2.7 million. Now that number is probably closer to 27 cents and hawking castoffs on eBay probably has a whole new appeal. Perhaps former Lehman Bros. traders are looking for tips on how to sell their vintage Lehman logo caps to pay their mortgage. Or maybe they're looking to unload a Bear Stearns cafeteria card to pay for a couple burritos.
I'm exaggerating a little bit but it does seem noteworthy that a company offering tips on how to sell on eBay is now advertising on a network that targets extremely high net worth individuals.
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