Here's the big question on the mind of traders: unimpressive Q3 or not, should GameStop be bought now?

Adjusted revenues were up a scant 2%. Earnings per share, excluding items, actually showed a profit of 6 cents. This was a lot better than the loss of 6 cents per share seen in the year-ago frame. The company also managed to generate a small amount of cash from operations in the quarter instead of using a whole bunch like it did last time around.

Activision Blizzard (NASDAQ: ATVI) published third-quarter results on Thursday after the bell. I can't say I was wholly taken with them. I know the best is probably yet to come once the Christmas shopping season really gets under way, but I was a little disappointed that the company saw a decline in adjusted profit.

Excluding items, Activision Blizzard made 4 cents per share this quarter versus the 7 cents per share made in last year's similar period. Well, did I say I was a little disappointed? Make that a lot disappointed. After all, this is supposed to be the publisher with the best pipeline on the block, the one with the Guitar Hero franchise and a great portfolio of licensed intellectual properties.

Well, it's been an exciting month for the video-game industry. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) released The Beatles: Rock Band to the market. Nintendo (OTC: NTDOY) cut the price of the Wii in an effort to better compete with Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT). And rumors of consolidation in the industry are getting heavy. The buzz on some corners of Wall Street is that perhaps a major media conglomerate might want to take over THQ (NASDAQ: THQI).

According to The Wall Street Journal (subscription required), either Viacom or Time Warner (NYSE: TWX) might be interested in the publisher. There are plenty of reasons to believe this would be a logical move for either of those two. And there are plenty of reasons to suggest that buying THQ wouldn't make sense. I mean, take Viacom: wouldn't it rather concentrate on the Rock Band franchise? As for Time Warner, does it truly desire the hassle of integrating THQ? Right now, Time Warner's stock is in an upswing, and I don't think shareholders would want to ruin such momentum with the purchase of a software company that has been experiencing growth problems.

It's finally happened. Nintendo (OTC: NTDOY) has reduced the price of its Wii gaming console. What once was $250 is now $200 (or, technically, $199.99, the psychologically important way of designating the new cost).

Why did Nintendo do this? Because both Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE) have cut the costs of their own entertainment systems. Plus, we're simply at that point in the latest video-game cycle when cuts are implemented. Hardware eventually becomes less expensive. When demand levels fall off, more casual, value-oriented consumers are courted with cheaper prices.

Activision Blizzard (NASDAQ: ATVI) remains confident in its guidance for full-year earnings. According to StreetInsider.com, management is still looking for sales of $4.5 billion on the top line and adjusted earnings of 63 cents per share on the bottom line.

The publisher, which competes with Electronic Arts Inc. (NASDAQ: ERTS), should benefit from recent hardware price cuts made by Sony Corporation (NYSE: SNE) and Microsoft Corporation (NASDAQ: MSFT). With more units in the field, there most likely will be higher demand for Activision Blizzard's awesome pipeline, which includes Call of Duty.

According to GameSpot, execs at Viacom (NYSE: VIA) are pleased with the initial acceptance by consumers for its high-profile game The Beatles: Rock Band. The company said that expectations for the title, which is distributed by Electronic Arts (NASDAQ: ERTS), have been surpassed, and that a quarter of the inventory has already moved off retail shelves. Impressive.

Recently, I wrote an article about The Beatles game and how it might impact the Guitar Hero franchise from Activision Blizzard (NASDAQ: ATVI). I'm a shareholder of the latter, so I'm obviously biased on the subject. I want Rock Band's competitor to win the battle, no question.

The news for video games isn't improving, I'm sorry to say. My colleague Mark Fightmaster recently discussed the disappointing industry sales results observed in the month of August. As he pointed out, total revenues for the sector have now dropped six times in a row.

Oh, that doesn't feel nice at all. I own shares of Activision Blizzard (NASDAQ: ATVI), and I have to admit, the trend does send an icy chill down my spine. But I'll bet shareholders of Electronic Arts (NASDAQ: ERTS) feel even worse. August, of course, is a big month for them. The latest version of the Madden football franchise is released during the latter part of summer. Unfortunately, this year's game seems to have been a disappointment in terms of units sold.

So much for the notion that video game sales would turn around in August. Slumping sales pushed the slide for video game sales to six straight months. During August, 15% fewer games were sold than a year earlier, and the drop was more than industry analysts expected.

Just because the overall sales dropped, it doesn't mean that some companies didn't turn in a good month. Sony (NYSE: SNE) saw sales increase, thanks to the company's decision to slash the price of its wildly popular PlayStation 3.

The Guitar Hero franchise is one of the reasons why I keep holding the stock. I figure a lot of units tied to the brand will be sold this holiday season. However, there is a looming threat. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) are set to release The Beatles: Rock Band. The street date is September 9, and analysts will be watching the early sales very carefully to see how the dynamic shapes up.

Fair or not, Take-Two Interactive (NASDAQ: TTWO) has a reputation for a shallow pipeline of shareholder-enhancing software. It is known simply as the Grand Theft Auto publisher. There's more to Take-Two, of course. There are sports titles, for example. There's BioShock. How about the big hit for the Nintendo (OTC: NTDOY) Wii, Carnival Games? What about Borderlands?

That's all well and good, but if you look at the company's latest earnings report, you'll have no choice but to conclude that the one-game reputation is firmly intact.

Take-Two's top line plummeted 68% during the fiscal third quarter. Net loss on an adjusted basis came to 66 cents per share. There was a huge profit of 93 cents per share in the year-ago period, driven by the fourth edition of Grand Theft Auto. Not a great comparison. At least the performance was a little better than expectations. According to Earnings.com, Wall Street was calling for a loss of around 68 cents per share.

So you've heard the news I'm sure. Microsoft Corporation (NASDAQ: MSFT) is not standing still in the video-game wars. It recently reduced the price of the Xbox 360 Elite system by $100. We now have parity between an Xbox 360 unit and a Sony Corporation (NYSE: SNE) PlayStation 3 console.

It's going to be interesting to see how hardware sales perform in the coming months. Intuitively, one would have to expect a bump in the number of units sold for both companies. But which one will win out?

Oh, I am so depressed! I was thinking of buying Activision Blizzard (NASDAQ: ATVI) for an earnings trade, but unfortunately never got around to it. Those who did are pretty happy. The publisher released second-quarter results on Wednesday after the bell, and investors bid the stock over 10% higher today.

Adjusted revenues came in at a little over $800 million. Management's previous guidance called for $775 million to be booked. Adjusted earnings were 8 cents per share, 2 cents ahead of company expectations. According to Reuters, this was a penny better than what the actual analysts were forecasting.

Electronic Arts (NASDAQ: ERTS), a video-game publisher that competes with Activision Blizzard (NASDAQ: ATVI), THQ (NASDAQ: THQI), and Take-Two Interactive (NASDAQ: TTWO), issued Q1 stats after the bell on Tuesday. Things are looking up for the company famous for its Madden brand of football software. Adjusted revenues increased over 30%, and the loss on the bottom line narrowed to 2 cents per share from a loss of 42 cents per share in the year-ago period.

The profit performance beat Wall Street's expectations, as Alex Salkever reports over at DailyFinance. You can check out his article to get the highlights of the quarter and a perspective on the current state of the video-game industry, which includes console makers Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo (OTC: NTDOY).

Well, it had to happen sometime. Nothing lasts forever, right? Nintendo (OTC: NTDOY) and its fabulous Wii system are no longer hot. To be certain, the Wii is still very, very popular. But from an investing/trading standpoint, you've got to sit up and take notice of the story and highlight not only how it's changed, but how it may change in the near future.

According to Bloomberg, Nintendo's top line decreased 40%, while the profit line tumbled a little over 60%. The Wii unfortunately took a huge hit to its momentum: sales of the console, which competes with Sony's (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360, plunged 57% in terms of units. Besides issues relating to the fad and its possible death, the yen, as expected, also had an effect on Nintendo's prospects.