So the video-game data report for February is out. According to InvestorPlace's survey of NPD figures, consoles systems saw a 10% increase in sales. Microsoft's (MSFT) Xbox 360 was particularly robust. The Nintendo (NTDOY) Wii didn't do badly, either.

As you might imagine, there were other companies mentioned in the article. Electronic Arts (ERTS) scored pretty well, as did Activision Blizzard (ATVI). In fact, the latter's latest Call of Duty entry is apparently still selling a bunch of copies in retail shelves even though the holiday season is long gone.

This winter should be an exciting time for video game companies. Unfortunately, at the moment fan favorite Nintendo (NTDOY) is powering down.

Nintendo announced revenues of only ¥189 billion, much lower than the consensus estimate of ¥212 billion. Earnings came in at a ¥197 loss, widely missing the consensus estimate of ¥34 billion.

Take-Two Interactive Software Inc. (TTWO), whose competitors include Activision Blizzard, Inc. (ATVI) and Electronic Arts, Inc. (ERTS), has traded in a narrow range over the last twelve months. The 52-week low on the stock is an even $7; the 52-week high is $12.57. The stock closed Tuesday's session at $10.52. After the bell, the video-game publisher reported results for the second quarter. Shareholders can be thankful that the bottom line experienced a significant improvement.

On an adjusted basis, the company made 34 cents per share from continuing operations versus a loss of 4 cents per share from continuing operations in the year-ago period. Net revenue jumped over 50%.

After a failed gambit with video game vending machines in 2009, Walmart (WMT) is looking to jump back into the used PlayStation, Wii and Xbox business.

The King of Retail confirmed this week it has inked a deal with a small, used game retailer to test used video game sales, buybacks and trade-ins in five stores. There are rumors the deal also involves DVD and Blu-Ray disc sales too.

There's a new chapter this week in the constant quest to make video game consoles about more than just video games: Sony (SNE) is rolling out technology that will stream Major League Baseball games live, directly to your PlayStation 3.

Video game console makers -- including Sony, Microsoft (MSFT) with its Xbox, and Nintendo (NTDOY) with its Wii -- have taken great pains to ensure that their devices do more than just play the latest Mario or Halo title. As March video game sales figures show, hardware sales are still anemic thanks to weak consumer spending. Pitching their products as multi-use entertainment devices is one strategy to stop the downward trend.

It's easy these days to get excited about video game stocks. But investors should beware: Not everything is what it seems.

Part of the recent enthusiasm around video game stocks comes from game maker Activision's (ATVI) announcement on Thursday that it was raising its guidance for its Q1 results, which will be released on May 6. The company expects earnings of 72 cents per share, up from its earlier forecast of 70 cents per share. Shares were up nearly 4% on the news and the stock is up about 19% for the year.

Nintendo is also the source of some intrigue as it pushes ahead with ambitious plans to bring video games to the classroom and to implement 3D video game technology. Plus, the company is rolling out a souped-up DSi video game console with a bigger screen.

We all talk about the fundamentals behind an investment idea, but sometimes you have to pay more attention to the observed price action. That's what I was thinking today while checking out Activision Blizzard (ATVI).

I have been watching this publisher of entertainment software closely as of late, wondering if it was time for me to get back in. Compared to other similar companies such as Electronic Arts (ERTS) and Take-Two Interactive (TTWO), I think Activision Blizzard offers the best potential for both the console market and online gaming.

This is a tough one. I lost money on GameStop (GME) recently. I'm therefore hesitant to say the stock is a buy. Yet, today's price action might indicate that good things are ahead for the both the company and its equity.

The video-game retailer rallied on the Q4 report (at the time of this writing, shares were 7% higher). Earnings were down: they came in at $1.29 per diluted share, a dime less than what was made in the previous year's similar quarter (this latter period included 5 cents of merger-related income, so take that into account). But expectations were slightly beaten: according to our earnings preview, the call was for $1.28 per share.

Today was mixed on the economic front. Retail sales were actually positive rather than the expected drop of -0.2%. But then University of Michigan's Sentiment reading came out at 72.5, a reading about 2 points short of estimates. The January Business Inventories being flat in January had no real impact. The gap up this morning on the back of international markets came off and shares struggled between positive and negative territory all day. Yet one more day where the closing bell's direction was not known until the final minutes. Here were today's unofficial closing bell levels:

Dow 10,624.69 +12.85 (0.12%)
S&P 500 1,149.99 -0.25 (-0.02%)
Nasdaq 2,367.66 -0.80 (-0.03%)

Top Analyst Calls

Take-Two Interactive (TTWO) is the kind of stock I want to take a chance on but just can't bring myself to do so. The situation can be risky unless a fresh bit of Grand Theft Auto content is about to come out into the marketplace. Then again, those who bought ahead of the Q1 earnings report, released yesterday after the bell, are pretty overjoyed this afternoon, seeing that the stock is, at the time of this writing anyway, up well over 9%.

Net sales increased 9%. The adjusted loss from continuing operations was 31 cents per share. Last year at this time, shareholders were looking at a loss of 56 cents per share on the same basis. Reuters says the analyst call was for the red ink to equal 51 cents per share. Good job, management.

Earlier in the week, I discussed the disappointing reaction concerning Electronic Arts (ERTS) and its most recent quarterly report. Just a couple days later, Activision Blizzard (ATVI) released its own three-month numbers, and the situation was completely different. The market liked the data, deciding to give the stock a bid.

There are three very positive elements to the fourth-quarter story that are obviously intriguing investors. First, on an adjusted basis, the publisher delivered 49 cents per share on the bottom line, which, according to Reuters, is six pennies ahead of projections. Second, shareholders have a $1 billion repurchase initiative to look forward to. Third, management believes it's time to directly distribute some of the cash-flow spoils to its true believers: A 15-cent annual dividend has been declared.

Electronic Arts Inc. (ERTS) was down in the after-hours session by over 9% on the heels of the gaming publisher's Q3 report. Non-GAAP sales were off by over 20%. Adjusted income came in at 33 cents per share. This was two cents higher than expectations according to my earnings preview, but a lot less than the 56 cents per share earned in the comparable frame.

The press release mentions the lower quantity of titles released during the holiday season as being a driver of the decline in revenue (a tough European market was also cited). That may be, but it doesn't absolve EA of its fundamental challenges.

THQ (THQI), a video game publisher whose colleagues include Activision Blizzard (ATVI) and Electronic Arts (ERTS), reported very good news this week. For the third quarter, non-GAAP income was 35 cents per share. In the comparable frame, a loss of 14 cents per share was posted.

This obviously represents a vast improvement, although it should be noted that it didn't come on the back of a big sales increase. On a reported basis, the top line was flat, and on a non-GAAP basis, it was down more significantly. This is important to note, because it would have been nice to have read about a revenue expansion, considering the way the gaming industry has been suffering.

Nintendo (NTDOY), the power behind the Wii console and the DS handheld, and a feared competitor in the corporate eyes of both Sony (SNE) and Microsoft (MSFT), released earnings to the market this week. According to Bloomberg, the gaming giant experienced a better than 20% contraction in operating profit in the last quarter.

However, net profit rose over 80% because of currency issues. This was pretty cool, since the effect of the yen had been a previous concern. Also cool was the fact that Nintendo came in ahead of estimates.

My trade on GameStop Corp. (GME) has come to an inauspicious end. Today, I sold out of my position, realizing a significant loss.

It's always difficult to turn a paper loss into an authentic one. You worry if the stock is going to suddenly rise after you sold out. I'm sure that could happen in my case. In fact, at the time of this writing, shares were higher than the price at which I sold them. I ditched them at around $19.60 per share.